Workshop: Marketing Strategy

Part IV of the Creating Your Own Marketing Media workshop series

When: May 3rd, 2013
Time: 9:00 am - 4:00 pm
Where: 6232 La Salle Ave Oakland, CA 94611 (Village Chiropractic)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: John Van Dinther

"What is the best way for me to market my business?"

We will be answering this question at the marketing strategy workshop this Friday. We'll examine the important factors for choosing which marketing channel is right for you:

• Social media marketing
• Website search engine optimization
• Video blogging or
• Click-ads campaigns 

The right choice will depend on your business industry, your skills, and your personal style. After touching on  the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time. You will use a tracking dashboard that allows you to capture the results of different marketing campaigns, and you'll learn what resources are required for each marketing channel —and  what results you can expect from your efforts.

You'll learn about:

• Basic social media marketing for Facebook, Twitter, Google+, Yelp, and Pinterest
• How to choose keywords and optimize search engine results
• How to reach potential clients with your written, photo, and video content
• How to manage a tracking dashboard for your marketing efforts

HOW TO PREPARE:
Participants should come to the workshop with access to Google Docs and their laptop with wifi access. Dress for comfort, there are couches, pillows, floor-mats, as well as tables and chairs to work at.

AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• Marketing channels for different industries and different personalities
• Tracking results and capturing information
• Building a flexible marketing strategy that grows with your business
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

Workshop: Managing Your Own Social Media

Managing Your Own Social Media

April 5th, 2013  9:00 a.m. — 4:00 p.m.

Part III of the Creating Your Own Marketing Media workshop series

When: April 5th
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Alex JB

There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.

Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.

This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.

You'll learn:

• Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
• How to tell if your social media is working
• How to manage your social media without getting overwhelmed

This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.

HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.

• Make sure your laptop can connect to wifi
• Create accounts for yourself at the following sites:

• Google Analytics

• Facebook

• Pinterest

• Twitter

• Google+

Survey link: (http://goo.gl/avI8m)
------------------------------------------------------------
AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• How to know what’s getting you traffic that matters? Google Analytics
• Social media in depth – how to manage your channels
• Using a content calendar
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

2hats MasterMind Group In San Francisco

(415) 515-1252
tommy2hats@gmail.com

Coming To San Francisco on February 27th 
The 2hats Mastermind Business Group

• Write a Marketing Plan
• With a team of 12 entrepreneurs
• And a professional business consultant

...Four Weeks for $175

---

When: February 27th, March 12th, March 19th, and April 2nd

Time: Mondays from 1p.m. - 4p.m.
Where:  502 Andover Street San Francisco, CA 94110

New members also receive a Free 60 Minute Private Consultation with John, covering your specific business needs.

"...what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the wholeprocess really empowering. I finished the course feeling like I had the tools to achieve my goals.”  — Damian Sol, Composer

Course Details:
The 2hats Marketing Group is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs. We will be exploring Social Media Marketing, Branding, Marketing Plans, Business Relationship Development, and Networking.

Our first meeting will begin at 1:00 p.m. on February 27th (Monday). This three hour workshop will include presentations by John, hands on group branding exercises, and networking opportunities.

We will then meet on four Mondays (2/27, 3/12, 3/19, 4/2) to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their marketing plan and get feedback from the marketing group members.

About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering marketing plan suggestions and making sure everyone is feeling productive.

Offering:
Free 1-hour new-members coaching  session with John Van Dinther (Scheduled Individually)

Four marketing group workshops (three-hours each):

• February 27th (Monday at 1:00 p.m.) - 502 Andover Street San Francisco, CA 94110
• March 12th (Monday at  1:00 p.m. .) - 502 Andover Street San Francisco, CA 94110
• March 19th (Monday at  1:00 p.m. ) - 502 Andover Street San Francisco, CA 94110
• April 2nd (Monday at  1:00 p.m.) - 502 Andover Street San Francisco, CA 94110

Fee: 
$175

“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.

• John's expertise helped me break down my marketing process into actionable steps.

• The group setting helped me see points I had been missing on my own.

• In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.

This group is a great deal.  If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. 

Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.

I stand behind my recommendation for this group.” - James Riedy, January 2012

For more Information please contact:

John Van Dinther

2hats Consulting

(415) 515-1252

tommy2hats@gmail.com

www.johnvandinther.com

www.2hats.blogspt.com

5 Ways to Frame A Business Relationship

It's handy to categorize your business relationships, to see where people fit in terms of your business once they've stopped being Strangers: that vast army with no awareness of your business at all.

1. Prospects: They are aware of your business, they've seen your card, heard about you, etc.
2. Leads: A prospect becomes a lead when they think they might need your services, and they're in the process of self-qualification.
3. Clients: Your existing clients are your best leads. It takes less effort to thrill existing clients than to convert new clients. And thrilled clients come back for more.
4. Associates: People connecting you to their business network. They can be your client, or businesses serving the same client demographics as you do. Sometimes they're your competition, but still have good reasons for connecting you to other prospects.
5. Associations (or Events): Places where you gather Prospects...

The 2hats Marketing Guild Begins February 17th

Beginning Friday, February 17th at Noon... 
The 2hats Marketing Guild

• Ready to develop your marketing plan?
• Want to work on your plan with a support team of 12 entrepreneurs?
• Would it help if the team was led by a professional business consultant?

...how about if it only cost $175?

---

When: February 17th, February 24th, March 2nd, and March 9th

Time: Noon - 3pm
Where: 1808 Addison Street Berkeley, CA 94703

New members also receive a free 60 minute private consultation with John, covering your specific marketing needs.

Course Details:
The Marketing Guild is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs who are looking to develop their marketing savvy.

Our first meeting will begin at 12:00 p.m. on February 17th (Friday). This three hour workshop will include presentations by John, hands on group exercises, networking breaks, and a chance to receive peer feedback and support.

We will then meet over the next three Fridays to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their marketing plan and get feedback from group members.

About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering suggestions and making sure everyone is feeling productive.

Offering:
One hour personal coaching  session with John Van Dinther (Scheduled Individually)

Four group workshops (three-hours each):

• February 17th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703
• February 24th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703
• March 2nd (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703
• March 9th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703

Fee: 
$175

“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.

• John's expertise helped me break down my marketing process into actionable steps. 

• The group setting helped me see points I had been missing on my own. 

• In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.

This group is a great deal.  If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.I stand behind my recommendation for this group.” - James Riedy, January 2012

“I came to John's mastermind group with no clear idea of how to effectively plan for business success. That problem was solved in one session where John worked backwards from success and broke it into its constituent parts. Beyond that learning, what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the whole process really empowering. I finished the course feeling like I had the tools to achieve my goals.”  — Damian Sol, Composer

Networking Event: Residential Design using Sustainable Building Practices

When: Wednesday February 1st (11:30am)
Speaker: Rebecca Ivans Amato
Location: 1650 Mountain Boulevard Oakland, CA 94611 (Montclair Women’s Cultural Center)

Fee: $20 (Includes Lunch Catering by Hugh Groman Catering)

This 10 Minute Presentation will be part of the 90 Minute Business Growth Network Chapter Luncheon. The presentation will focus on an architect’s personal residential remodel with creative and sustainable design solutions.

Come see how a local Oakland Architect doubled the square footage of her home near Lake Merritt and turned a traditional 2 bedroom, 1 bathroom Craftsman house into a Modern 4 bedroom, 3 bathroom home. Working with a tight budget, green building principles were incorporated throughout with creative uses for remnants and scraps, second hand tiles and recycled materials. Use of solar panels, radiant floors and updated MEP systems throughout enhances the long term maintenance and sustainability of the project.

2hats November Mastermind Business Group

• Ready to build a marketing plan for your business? 
• Would working with a group help make that actually happen? 
• What if the team was led by a professional consultant? 

...how about if it only costs $125?

November Business Planning Guild, a MasterMind group led by John Van Dinther. This month we are focusing on marketing. 12 participants will learn the tools required to build an effective marketing plan.

Our first meeting will begin at 9:00 a.m. on November 4th (This Friday). This three hour workshop will include presentations by John, hands on group exercises, and opportunities to receive peer feedback and support.

Each participant will also receive a one-on-one consulting session with John in which we will go over trouble spots and explore resource opportunities for you specifically.

“I came to John's mastermind group with no clear idea of how to effectively plan for business success. That problem was solved in one session where John worked backwards from success and broke it into its constituent parts. Beyond that learning, what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the whole process really empowering. I finished the course feeling like I had the tools to achieve my goals.”  

— Damian Sol, Composer

Offering:

• A one hour individual coaching session with John Van Dinther
• Regular accountability check-ins with the Guild participants
• Four training and productivity group workshops

Meeting Times and Dates:



    November 4th   (Friday) 9:00 a.m. - 12:00 p.m
    November 11th (Friday) 9:00 a.m. - 12:00 p.m
    November 18th (Friday) 9:00 a.m. - 12:00 p.m
    December 2nd   (Friday) 9:00 a.m. - 12:00 p.m



Location:
 
1808 Addison St., Berkeley, CA 94703

Fee: $125


Monthly Project Focus:


     November: Marketing
     December: Financial Management
     January: Tools for Success

G+ Hit 10Million Users in 16 Days! Why?

A LOT of people are using Google+ and I've got a few guesses as to why.

I mean, G+ should have crashed hard. Google Buzz crashed, as did Google Wave. MySpace is dead dead dead. The Social Marketing Gurus were saying, a year ago! That releasing a new social platform would be a disaster. How is G+ SO different then those other guys?

I've got some clues, and it might be useful for us Solopreneurs to see how we can follow Google's strategy ourselves.

Being in a person's email inbox, but without being annoying, is clever ;) I suspect a high percentage of G+ users are using Gmail daily, which means that their G+ updates button is always in their navbar. That makes it sticky. This "too simple of a reason" is maybe how G+ overcame the smart money objection? It keeps me coming back.

Google's spare design style is the antithesis of MySpace, which matters to Tweeters, but not Yahoos! . (Digression: Has anyone got any analytics on where the G+ users are coming from?) It reminds me of great web designers like Golden Interactive and Wake Interactive. And you can make a spare, but decent, website yourself at Weebly.

Then there's the very simple media integration. I see big names like Brian Clark, Pete Cashmore, and Ze Frank etc. taking advantage of the media tools, the G+ circles, and the long comment format as their (almost) blog... and bringing their followers.

I've been posting a LOT more homemade video, and I've seen more presentation media tools made by my friends being posted through G+ instead of Facebook. I think that G+ lends itself to fast media posting, and G+ Hangouts haven't even been fully utilized or de-bugged yet. The tools are there, we just have to use them. How are you using media to attract clients?

An Alternative Approach To Competition

An Alternative Approach To Competition

Sige Weisman, one of my favorite clients, came to see me last month with a new business plan. She wants to provide business consulting for people in her field, she’s a licensed therapist. She sees the need, she’s done well marketing her own business, and she’ll be a great business coach... but that would put her into competition with 2hats Consulting. I want Sige to succeed, but is she threatening my own business?

My answer is that inviting competition is the best thing I can do for my business. And being an ally to your competition is great for your small business too. Remember: a professional service provider probably serves, at most, 100 unique clients in a year, and there’s over 5,000 licensed MFT’s in the Greater Bay Area —this just isn’t an environment where businesses are hotly competing over a small potential audience. Instead, the greatest challenge for small service providers is usually getting potential clients to become aware of them at all.

And by supporting my competition I become a member of a supportive business community, rather than a defensive isolationist. Just last week I needed a replacement for my monthly SBA marketing presentation, and called on another business coach (and my client) Jessica Hadari, to cover for me - she rocked it.

Does having competition push me? Yep. Knowing there’s solid people, who I respect, serving the same people I do insures I develop new tools, I make sure I reach out to more people, and I strengthen my existing relationships. It’s good for me and it’s good my clients.

4 Fast How Tos: Connecting Live Networks to Online Networks

For a small business, connecting your live community to your online community is critical, and there are a wide number of ways to make it happen. Over the next few articles, I'll dig deeper into this concept of integrating Live and Online network communities.

Here's 4 ideas to start with:

1. Use Foursquare.
2. Collect business cards and add those contacts to your newsletter.
3. Offer discounts to people through online profiles, encouraging people to attend your live events.
4. Create workshops and events that you invite people to, using a mix of phone calls and social profiles like Facebook.

5 Tips That Turn A Sale Into An Opportunity

I hate pushy sales, so I always make sure a potential client is really interested, and it's so cool when they thank me for being persistent and for getting back to them. It's a nice way to open a sales call, being thanked :)

1. When I get a business card or contact information, I ask if it's o.k. to call, just to confirm.

2. I always ask, "When is a good time to call?" so they affirm it and they expect my call.

3. If I'm leaving a message ( I often don't leave messages since getting a person on the line is better) I make it clear that I don't want to trouble them, and to please let me know if they don't need my services.

4. I ask what people need, and then I shut up and listen. I get really clear about what they need. I've either got a solution or I don't, and that's all there is to that.

5. I ask what people believe they'll get from my services. If they can't answer that then why are we talking? A person needs to really be clear on what I can do for them, that's my job — to convey the opportunity effectively.

High Quality Networking

The heart & soul of great marketing for service entrepreneurs is a solid connection. If selling is about selling yourself, then what better place to be selling than where you are at your best?

Look for events where people will be playing full out. Where people are exploring new ways to lead and counsel, learning new dance forms, and where they are taking control of their relationship to their own bodies ~ that's way more interesting than golf, in my opinion.

The creators of these events are teaching us new ways to connect to our clients, our communities, and our families. They are cultural leaders who are inventing new ways to relate and connect. How cool is that?

If you want to do business with this kind of people ~the leaders and the explores, people who intentionally go out on weeknights to relate powerfully, find where they like to play and hang out with them. It's good business.

Movement Healing Workshop:

FogDragon Studios

Monday: September

28th 4pm - 8pm

505 Beach St. San Francisco, CA

$65

Weekly Practice:

Open Here Transformational Yoga

Thursdays 6:30pm - 9:30pm

2116 Berkeley Way Berkeley, CA

$20

Free Introduction:

Radical Counseling

Tuesday: October 6th 7:00pm - 9:30pm

308 Page St. San Francisco, CA
Free

10 Week Program:
Intuitive Wellness Weight Management

Mondays & Tuesdays 12:00pm - 1:00pm

(October 5th - December 7th)

3200 California St. San Francisco, CA
$200

Free Dance Class:
Satori Dance

Tuesday: September 22nd 7:00pm - 8:30pm

1015 Folsom St. San Francisco, CA

Free

Bookkeeper's Roundtable Presentation (1st of 3)

How To Market Your Small business

Workshop: Why Is Facebook Important?

A Beginner's Workshop Lead by John Van Dinther

A hands on beginners introduction exploring the why and the how of Facebook. How can it help your business? What will you get out of it personally? Facebook is simple and hugely popular, making it one of the best ways to reach your community either for personal use or to help grow your business. We will explore the pages, groups, events, profiles and posting tools. Learn how to post Youtube videos and promote your blog or website. We'll go step by step through the process. Bring your laptop or share with a friend.

Details:
$10 Donation / Nobody Turned Away
Monday, April 6th
7pm - 9pm
Hosted by: Avra Organic Spa
505 beach street
San Francisco

Workshops And Business Tips

Yoga - Network - Wine

Yes you can network in yoga clothes!

Presented By:
Open Here Yoga &
2hats Consulting

Bring your yoga mat, connect with entrepreneurs, have a glass of wine... Hurrah!
30 minute yoga practice lead by David Schlussel. Then get to know each other over a glass of wine.

Deets:
Free
Monday, February 23rd
6:30pm - 9:30pm
Location TBA

-------------------------------------


I Love You Because: A Night of Music, Art and Interactivity!

A collaborative photo project about love...the perfect Valentines Evening in SF.

Deets:
$10 Cover
Saturday, February 14th,
8pm-Midnight
The Design Guild Gallery
427 Bryant Street
San Francisco

------------------------

....Slice Of The Day

Management Slice of The Day
When an employee or a charge comes to you with a problem like, " X is broken, what should we do about it?" don't take the bait. The best solution is to turn it around by responding, " What do you think is the best solution? What would you do?". This gives them ownership of the problem and the solution. They will feel empowered and it saves you time.

Marketing Slice of The Day
To find out what search terms people are using in your industry use the Google Search Keyword Tool. You will learn a lot about what words are most important to use in blog posts, newsletters, and what industry categories you are competing in.

Financial Slice
San Francisco has a number of Tax Credits based on what zone your business is in. Check out: Buena Vista strategies. Also call the San Francisco Board Business Hotline at (415)-861-4002 for information.

Development Slice
Create a plan first. 1. Write out the measurable goal 2. Brainstorm required components of the goal 3. Organize Components 4. Break down the components into tasks 5. Assess the task list to make sure it will take you to your goal directly, then get into action!

...and a slice of Life:
Go, right now, and sign up to volunteer for an afternoon at a cause you support... I just did and I feel great :)

Three Networking Events You Could Actually Have Fun At...

Burlesque at a clothing designer's trunk show, a burlesque birthday bash at Club Sutra and the perfect Valentines art opening.

...plus 4 slices of piping hot bidness advice, fresh from the oven.

Management Slice of The Day

Before completing your work day, create a list of the next day's activities. This will get all those unfinished details out of your head and on to the page. Then, when you're taking that first sip of tea in the morning you can peruse the list with a fresh eye.

Marketing & Sales Slice of The Day

Create a leads list that adjusts anticipated income from a client depending on the chances you have of landing that client.

Financial Slice

Create a monthly budget from the last month's report of income and expenses. Then look at the same month's results from the previous year. Now you will be able to tell if your fluctuations are seasonal or dependent on some other factor.

Development Slice

Create a brainstorming group with 6 fellow entrepreneurs. Each business gets 20 minutes of floor time, exploring challenges and opportunities for your business.

Where To Connect In The City

-------------------------------------------

LoVeBoMb - A Lover's Soiree

A Valentines Day Trunk Show put on by San Francisco's freshest clothing designers!
~~ Burlesque Show~~ Starting at 5pm
Performances by:
Les Moquettes Coquettes
Cheese Puff Girls

Deets: LoVeBoMb - A Lover's Soiree
Saturday, February 7th (2Pm - 7Pm)
Club Mighty
119 Utah St San Francisco

-------------------------------------------

Tira's Birthday Bash

One of my favorite clients, Avra Organic Spa, is having a birthday party for Tira (the owner) at Club Sutra this Saturday night. Tira asked if I knew any cool people who wanted to come.

You can get in free and hooked up with the party by getting on to the invite list through this [link]

~~Burlesque attire for the ladies, suits for the men~~

Deets: Tira's Birthday Bash
Saturday, January 31st 10:00 pm
Club Sutra
443 Broadway North Beach, San Francisco
Dress Code: Burlesque
www.avraorganicspa.com/birthday

-------------------------------------------

I Love You Because... Gallery Opening

A super kewl art opening is a great place to connect and network with people. Missing Piece presents "I Love You Because . . . " Join Alex Warnow as he unveils 15 large prints at The Design Guild Gallery, We'll have wine and cheese (it is a gallery opening, right?) and many of the participants will be on hand. There will also be a limited quantity of books on sale. If you know you want one I suggest you buy it in advance.

Deets: I Love You Because... Gallery Opening
Thursday, February 5th, 6pm-9pm
The Design Guild Gallery
427 Bryant Street (at 2nd street), San Francisco

-------------------------------------------

...and a slice of Life
Find someone who doesn't share your political views, ask them about their core beliefs, and JUST listen.

Small Business Networking Event In Campbell, CA 12/01/08 6pm

Chrystal Bougon is hosting a Biznik networking event (registration required) for local small business professionals. I've found Biznik to deliver as advertised - "business networking that doesn't suck".

If you're looking to connect to local entrepreneurs, Biznik really delivers. What separates it from standards like chamber groups or BNI is the attitude. This is a more tech. savvy crowd tending to be more connected and less regimented. Each event has its own stylings, of course, but I usually like the flavor.

10 Steps To An Effective Web Strategy

1. Write 10 articles about your work
That's right 10. Go write them now... done yet? Just remember that you'll be writing about what you love to do. If you don't love what you do you're in the wrong line of work. You should think about keywords, but that's another article. Just be clear about what you do and the solutions you provide. Start with a list of topics that pertain to your field and that will be valuable for clients. Outlines are great for this sort of thing.

2. Start a blog on Blogspot
...or Wordpress, whatever floats your boat. Just go there and start an account. Pick a template, you can always change it, but start posting now. Remember, you can delete stuff and you can change stuff whenever - so get it going and think about details later. You don't need any web skills or anything like that.

3. Post articles weekly
The big rule is to start now, to post often, and to get all that rich content out there. Remember to add labels (sometimes called tags). I strongly recommend you get someone to look over your stuff and help edit, that second pair of eyes can be a Godsend. And you've got a ton of content - 10 weeks worth of posts. Tell people about your blog, invite them to visit it through emails. Not everyone will be fascinated, but some people will be.

4. Start a Facebook group
Your friends and relatives are on Facebook, go find them and make friends with their friends. If you don't want to waste all your time reading stupid posts from people you don't know then don't. Don't respond to vampire bites or join stupid groups whose sole purpose is to prove that we're all sorta closely connected. Facebook is the center of town right now, so there's no point in ignoring it. DO go there and start to comment about how your life and your business are connected. Respond to your friends and post interesting tidbits from your blog. Create Facebook events for people to come see you present. This is the easiest place in the world to get the word out, take advantage of it.

5. Make friends & post edited articles
Take those 10 articles you wrote and posted to your blog, edit them to fit your topic on your Facebook group and post them there too. Create links to your blog. Another great place to find viewers for your blog is on other blogs. Go comment on blogs in your field, add a link to your blog at the bottom, especially a topical link to something you've spoken about directly on your own site. People love to click-through and check things out.

6. Create Linked-In & Yelp profiles
Go join LinkedIn and start inviting people you know to connect with you. Then go create a Yelp business profile (different than a personal profile) so people can review your work. The whole idea is to get people to start finding you and clicking on you. Other good sites to make a profile on are Myspace and Biznik and Naymz.

7. Ask for testimonials
Send out emails to people that have used your work and ask for a testimonial. If it helps, you can ask them focusing questions like, "How did I improve your profitability?" or "What a three things you like about my services?". Post the testimonials to your blog and other social profiles.

8. Turn articles into email newsletters
Ok, so remember those 10 articles you wrote? Edit them again to fit into an email newsletter. Remember that people only like valuable information in their email, so stick to bullet points and pithy writing. Also, add a special offer, 10% off or a 2 for 1 introduction - anything that offers direct clear value. Constant Contact is a great tool for this.

9. Turn newsletters into an eBook
By now you've edited those 10 articles a few times, and you've gotten a second set of eyes to go over your work, right? What glues these ideas together? Is there anything else that inspires you about your craft that you haven't shared? Put it in there. This is the beginning of your eBook. There are tons of ebook directories, they may even host and promote your book for free or a sponsorship link posted to your site. eBooks add credibility and give people the big picture on what you offer.

10. Create calls to action...
By now you have begun to generate traffic. People are coming to your blog, they're reading articles, they're downloading your eBook and they're clicking back to your site from your links on other blogs. Now it's time for them to act. Do you want them to call you? Post your phone number prominently. Are you selling online? Make sure that shopping cart button is front and center. Offer discounts if they "Act Now" and be clear about how valuable that will be for them.