Managing Your Own Social Media
April 5th, 2013 9:00 a.m. — 4:00 p.m.
Part III of the Creating Your Own Marketing Media workshop series
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)
Fee: $150 per day or $400 pre-paid for all four 2hats media workshops
(For more Info. call: 415-515-1252)
Leader: Alex JB
There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.
Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.
This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.
You'll learn:
- Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
- How to tell if your social media is working
- How to manage your social media without getting overwhelmed
This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.
HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.
- Make sure your laptop can connect to wifi
- Create accounts for yourself at the following sites:
- Google Analytics
- Google+
Survey link: (http://goo.gl/avI8m)
------------------------------------------------------------
AGENDA:
- Social media channels: Facebook, Google+, Twitter, Pinterest
- How to know what’s getting you traffic that matters? Google Analytics
- Social media in depth – how to manage your channels
- Using a content calendar
- Particular strategies for each channel
Who It's For:
Do it yourself entrepreneurs:
- Wellness Practitioners
- Business Services
- Coaches and Therapists
- Building Trades
For more details or to sign up, call John Van Dinther: (415) 515-1252
