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Two Hats Workshops: How to Market Strategically - Oct. 26. 2013 9am-4pm

October 26 @ 9:00 am - 4:00 pm

 | $125

Join Two Hats Consulting at our new workshop space in South Berkeley!
When: Saturday, October 26th, 2013 — 9:00 a.m. – 4:00 p.m.
Where: 3392 Adeline Street, Berkeley CA
Fee: $125 ($75 for Jumpstart members)
Contact: (415) 515-1252 tommy2hats@gmail.com

Workshop Details:

“What is the best way for me to market my business?”
We will be answering this question at the all day marketing strategy workshop. We’ll examine marketing from the strategic viewpoint:
  • Definitions: What IS marketing anyway?
  • Impact vs. Reach: What is the way to get clients now? What are my best long-term solutions?
  • Being of Service: How making marketing useful to your audience serves you.
  • Channels: Different marketing methods fit different industries and personality types.
  • Navigation: Tracking the past to choose a better future.
Marketing channels we’ll explore include:
  • Social Media Marketing
  • Search Engine Optimization for Websites
  • Pay Per Click Ad Campaigns
  • Direct Sales
  • Professional Networks
  • Introduction Presentations
The right choice will depend on your business industry, your skills, and your personal style. After touching on the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time.
I’ll introduce you to a marketing tracking dashboard for capturing the results of different marketing campaigns, and you’ll learn what resources are required for each marketing channel —and  what results you can expect from your efforts.
You’ll learn about:
  • How to choose keywords for optimized search engine results and pay per click ads
  • What social media environments may be a fit for your industry
  • How to network and sell directly
  • How to manage a tracking dashboard for your marketing efforts
How to Prepare:
Participants should bring a laptop with wi-fi access and be able to use Google Docs or a spreadsheet. Dress for comfort; the day will be a combination of lecture, small group collaborations, and work exercises.
Who It’s For:
Do it yourself entrepreneurs:
  • Wellness Practitioners
  • Coaches and Therapists
  • Contractors and Trades Professionals
  • Creatives and artists
  • Producers and developers

“I recently participated in one of John’s month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn’t know how to share it with more people.
  • John’s expertise helped me break down my marketing process into actionable steps.
  • The group setting helped me see points I had been missing on my own.
  • In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.
This group is a great deal.  If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business.
Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.
I stand behind my recommendation for this group.” – James Riedy

For more Information, please contact:
John Van Dinther
Two Hats Consulting
(415) 515-1252
tommy2hats@gmail.com
www.johnvandinther.com
www.2hats.blogspot.com

Seven steps to busting through writer's block

It IS a process, oh gosh yes it is. The answer isn't about one silver bullet or a matter of time even. It's more about what are the environmental conditions that get us into action?

One method I notice can work is having regular check-ins with deadlines —if having a babysitter doesn't drive you to just shut down and bail out, which I've done myself like...a dozen times at least.


I notice that being in the same room with somebody who is silent, but they know you're committed to writing and they're there to support you can make writing happen. It's commonly called co-working, and it seems to work pretty well.


Sometimes the block is SO entrenched that emotional catharsis...screaming and lashing out and such, that release can open up space to write. That's worked for me, and it's fun :)


Setting up a structure with times and a plan and labeled boxes to check off helps, it works probably better when there's a person to check in with...but again, authority figures can just make a body start slashing tires and howling at the moon rather than get any actual writing done.


I myself have a huge writing project due right now and I'm writing this article instead... because I'm as much a victim to distraction as anybody is.


If I could point to the the most effective strategy I know to make writing happen I'd say the following:

  1. Declare it. Out loud, "I'm gonna write this thing dammit!"
  2. Lay out concrete goals like: Home Page drafted by Tuesday, sky-diving article drafted by Friday, etc.
  3. Make a list of writing times on your calendar.
  4. Get a babysitter, either in the room with you to check-in by phone. Email the results to them as proof.
  5. Be willing to write total crap. Revision is a gazillion times easier than writing.
  6. Be patient and forgiving with yourself for blowing deadlines.
  7. Never quit, never give up.
...there's some old adage about how anyone can fall off their horse six times, but it takes a master to be willing to get back on a seventh.

That's what I got~

AWAKEN CONNECTION - AUGUST 2 – 4, 2013 AT HARBIN HOTSPRINGS

Close your eyes…  Let your imagination wander…


If anything were possible, how would you want your relationship to look?
Would it include a connection that makes you feel more alive? More vibrant? Would it be loving? Would it feel warmer? Safer? More enlivening, fun, sexy, romantic? Would you flirt with each other? Would it feel more vital, more playful?
All of the above?
Relationships are hard. Sometimes he says that thing that makes you cringe and you feel your armor begin to harden. Your belly tightens with resentment when she belittles you. You notice it’s difficult to look at what’s not working, to see the truth of how you don’t connect. You’re on an emotional roller-coaster at times and it feels disheartening. Scary. You know you want to be closer, to feel warm, safe, and sexy, but you find yourself turning away because it’s easier than facing the heartache one more time.
You wonder… “When did our relationship get so hard? Why is it so much work?” Sometimes you can feel so alone, even when your partner is sitting next to you on the couch. Sometimes you want to run screaming, or simply disappear. You’re afraid to bring up certain subjects, like paying the bills or visiting your family for the holidays, because you don’t want to have that same old argument again. Sometimes your relationship feels OK, but it’s stuck, flat, boring, like you’ve moved from being lovers and sweethearts to just friends, or roommates.
It’s OK to acknowledge that it’s challenging, that it’s not always the way you want it to be.

This is the beginning of everything getting better.


We are here to help. We will teach you how to bridge the gap between where you are and where you want to be and how to open your heart to feel the warm, loving connection with your partner that you crave. The kind of connection where your mind relaxes and your body says YES!


In this workshop, you will learn:


To be your most authentic self with your partner in ways that make you feel more awake, more alive, and excited to spend time together.
How to choose connection, even in moments of conflict.
To create deeply authentic communication, so you can both stop guessing and start getting each other.
To make difficult conversations easier and more productive, so arguments no longer pull you apart.
To feel safe sharing your deepest self so you feel seen, heard, and appreciated.
To notice where your heart and your body open, close, and open again, and how to use this heart “breathing” to strengthen your bond, so you can relax, and enjoy being together.
To bring more ease to your relationship, more light-hearted fun, and more sexiness.

Join us for an amazing weekend in a beautiful location, during which you will learn to consciously choose the flavor and quality of your connection. Show up just as you are and we will go deep, engage, and have fun!

Five gifted and dedicated counselors, coaches and course leaders, will harness their extensive talents and energy to help you bring alive elements of the relationship you desire: intimacy, connection, presence, communication, heart-opening sensuality.


Join us as we help you:


Build the vibrant relationship you’ve always wanted.
Unlock your sexual energy and go from partner to lover.
Turn conflict into connection.
Melt the barriers that keep you from the love and connection you desire.
Dissolve shame and fear and open your hearts to one another.
Create the spark that will light a fire in your relationship.
Generate the deepest intimacy you can imagine.


How do you know if this workshop is right for you?


This retreat is for anyone in a romantic relationship who wants more meaningful connection, deeper intimacy, and more ease and fun. What doesn't matter is your sexual orientation or the length of time you have been together. All that matters is that you want to be closer and more in love with your partner.



Entrepreneurs Are Childlike

"A child has no trouble believing the unbelievable, nor does the genius or the madman. It's only you and I, with our big brains and tiny hearts, who doubt and over think and hesitate." ~ S. Pressfield

Workshop: Marketing Strategy





Part IV of the Creating Your Own Marketing Media workshop series

When: May 3rd, 2013
Time: 9:00 am - 4:00 pm
Where: 6232 La Salle Ave Oakland, CA 94611 (Village Chiropractic)
Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 
(For more Info. call: 415-515-1252)
Sign-up for all four workshops to receive a free 1-hour consultation

Leader: John Van Dinther

"What is the best way for me to market my business?"


We will be answering this question at the marketing strategy workshop this Friday. We'll examine the important factors for choosing which marketing channel is right for you:

  • Social media marketing
  • Website search engine optimization
  • Video blogging or
  • Click-ads campaigns 


The right choice will depend on your business industry, your skills, and your personal style. After touching on  the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time. You will use a tracking dashboard that allows you to capture the results of different marketing campaigns, and you'll learn what resources are required for each marketing channel —and  what results you can expect from your efforts.

You'll learn about:
  • Basic social media marketing for Facebook, Twitter, Google+, Yelp, and Pinterest
  • How to choose keywords and optimize search engine results
  • How to reach potential clients with your written, photo, and video content
  • How to manage a tracking dashboard for your marketing efforts
HOW TO PREPARE:
Participants should come to the workshop with access to Google Docs and their laptop with wifi access. Dress for comfort, there are couches, pillows, floor-mats, as well as tables and chairs to work at.

AGENDA:
  • Social media channels: Facebook, Google+, Twitter, Pinterest
  • Marketing channels for different industries and different personalities
  • Tracking results and capturing information
  • Building a flexible marketing strategy that grows with your business
  • Particular strategies for each channel
Who It's For:

Do it yourself entrepreneurs:
  • Wellness Practitioners
  • Business Services
  • Coaches and Therapists
  • Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

Workshop: Managing Your Own Social Media



Managing Your Own Social Media
April 5th, 2013  9:00 a.m. — 4:00 p.m.

Part III of the Creating Your Own Marketing Media workshop series

When: April 5th
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)
Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 
(For more Info. call: 415-515-1252)
Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Alex JB


There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.

Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.

This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.

You'll learn:

  • Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
  • How to tell if your social media is working
  • How to manage your social media without getting overwhelmed


This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.

HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.

  • Make sure your laptop can connect to wifi
  • Create accounts for yourself at the following sites:
  • Google Analytics
  • Facebook
  • Pinterest
  • Twitter
  • Google+


Survey link: (http://goo.gl/avI8m)
------------------------------------------------------------
AGENDA:

  • Social media channels: Facebook, Google+, Twitter, Pinterest
  • How to know what’s getting you traffic that matters? Google Analytics
  • Social media in depth – how to manage your channels
  • Using a content calendar
  • Particular strategies for each channel


Who It's For:

Do it yourself entrepreneurs:
  • Wellness Practitioners
  • Business Services
  • Coaches and Therapists
  • Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

Workshop: How To Build Your Own Website


How To Build Your Own Website
March 1st, 2013  9:00 a.m. — 4:00 p.m.

Part II of the Creating Your Own Marketing Media workshop series

When: March 1st
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)
Fee: $150 per day or $400 pre-paid for all four workshops 

(For more Info. call: 415-515-1252)
Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Damian Sol

Damian will teach participants how to create, publish, and manage their own WordPress website for their business.

What You Get:

A full day, hands-on, workshop on how to create a fully functional website hosted on www.wordpress.com

Who It's For:

Do it yourself Entrepreneurs:
  • Wellness Practitioners
  • Business Services
  • Coaches and Therapists
  • Building Trades

What to Bring:
  • Laptop with wifi access
  • Desired WordPress username
  • Your website content
  • From one to five pages of text for your website
  • From one to ten images for your website
  • Links to your social media pages (Yelp, LinkedIn, Twitter, Pinterest)

For more details or to sign up, call John Van Dinther: (415) 515-1252
   

If Your Business Brand Is All About You ...Then You're Doing It Wrong


So many new entrepreneurs get lost in creating the perfect brand identity for their business, putting too much money and thought into how a logo or website should look, but not thinking about what impact that logo or website will have on their audience. 

This branding exercise should help you quickly create a solid business identity that is affordable, professional, and one that gets people to take action. That's your measure for marketing, does it call people to action? How many of them? And are they the right people getting into action?

The first step in creating a brand is to determine your business landscape. What is your industry? What other businesses share your industry and how do they present themselves on the web? With their logo? Through their content?

Find a few websites that match, as closely as possible, your own business. These will serve as a model for you to follow and to differentiate yourself from.

Next, you want to get a full picture of your core audience. Who are they and what are their interests, both in general and those interests your business will address. Are they professionals, consumers, or both? Are they looking for information or are they looking to buy?

Now we get into the ways you serve your audience:

What is the common desire that brings your audience to you? Then find out what is blocking them from reaching that desire now. Finally, what is your solution for them? 

So now we can simplify this into a simple fill in the blank puzzle:
  1. Who is the audience?
  2. What do the want?
  3. What is blocking them?
  4. How will you fix the problem?
Answer these four questions, and you will have the foundation of your business brand.

Grateful to be Giving Our Gifts...

Many new entrepreneurs I work with have become entrepreneurs because they can be of service to their fellow humans, and they also see self-employment as the best way to design their own daily experience —by setting their own hours, working from their own office, and creating their own sets of priorities. It's like a deal entrepreneur's make with their community: They will give their greatest skills in service to their community, and in exchange they will have control over their workday. Sounds solid enough right?

What's ironic is that, so often, their communities are not even aware of the gifts these entrepreneurs bring to them, and it turns out that designing and controlling our own work experience can be a real challenge. There are so many critical components that we need to master in business. And the margin for error feels so narrow, so many critical steps that we don't even know about when we start out on our own.

What entrepreneurs need is a map of how to build a solid business that works, and by the time that gets figured out, most are just grateful to practice their craft.

2hats Workshop: How To Make Your Own Videos

How To Create Your Own Promotional Video
February 1st, 2013 from 9:00 a.m. 4:00 p.m.

First of a four-day Workshop series: Creating Your Own Marketing Media


February 1st: Learn to record and post your own YouTube video
March 1st: Create your own Wordpress website
April 5th: Manage your own social profile marketing
May 3rd: Build your own strategic marketing plan

When: The first Friday of each month: (Feb.1, Mar.1, Apr.5, May.3)
Time: 9:00 am - 4:00 pm
Where: 123 10th Street, San Francisco, CA 94103 (Sandbox Suites)
Fee: $150 per day or $400 pre-paid for all four Days (call: 415-515-1252)


Sign-up for all four workshops to receive a free 1-hour consultation with John

12 participants will learn how to create and manage their own their own media marketing tools. These four, day-long, marketing workshops will be a hands-on experience.

Each workshop covers a different component of your online marketing:

  • Video Promotion
  • Website Presence
  • Written Content
  • Strategic Planning


February 1st: Video Training, led by Dimitri William Moore
This all-day workshop is designed to instruct participants in shooting and editing their own video footage, creating short and simple promotional projects that can be posted to the Internet by the end of the day. Dimitri will walk participants through the process of planning, shooting, capturing, and editing their own short promotional video.

Workshop Goals:

  • Learn the nuts and bolts of video creation.
  • Provide the skills participants need to create create videos on their own.
  • Each participant will end the day with a complete video they created for their business.

Required Equipment:
Each participant will bring their own laptop (PC or Mac) with video editing software (iMovie, Final Cut) and their own video recording device (iPhone, Flip Camera, Digital SLR). If you have any questions, or if you need any equipment, call Dimitri (773-469-6741) for answers and support.

Workshop Agenda:
  • (9:00am-9:30am) Participant’s equipment assessment
  • (9:30am-10:00am) Introduce video examples
  • (10:00am-11:00am) Brainstorm ideas
  • (11:00am-11:30am) Learn key elements of a promotional video
  • (11:30am-12:00pm) Develop an image
  • (12:00pm-12:30pm) Break
  • (12:30pm-2:00pm) Filming
  • (2:00pm-2:30pm) Download footage to laptops
  • (2:30pm-3:30pm) Edit footage
  • (3:30pm-4:00pm) Screening and final notes


March 1st: Create Your Own Website, led by Damian Sol
Damian will teach participants how to create, publish, and manage their own Wordpress website for their business. This is the second in a four workshop series, and is modeled after the video training workshop in February. Participants will create and publish a Wordpress website using their own laptop at the workshop.

April 5th: Manage Your Own Social Profile Marketing, led by Alex JB               
The third workshop will give you the basics of search engine optimization (SEO) and social profile marketing. Alex will teach you how to measure results using Google Analytics and the Google Keyword Search Tool. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best fit for their industry. Call John (415-515-1252) for more details.           


May 3rd: Build Your Own Strategic Marketing Plan, led by John Van Dinther
John Van Dinther will lead the fourth workshop in this series, helping participants develop their own comprehensive strategic marketing plan that will integrate the marketing tools developed in the previous workshops. You’ll learn to use a marketing channel tracker to assess which marketing venues are the most effective at promoting your business.


For more details or to sign up, call John Van Dinther: (415) 515-1252
      

Workshop Series: How To Create Your Own Marketing Media

How To Create Your Own Marketing Media

A Four part Workshop Series

  1. Learn to record and post your own YouTube video
  2. Create your own simple Wordpress website
  3. Manage your own social profile marketing
  4. Build your own strategic marketing plan

When: The first Friday of every month
Time: 9:00 am - 4:00 pm (usually)
Where: Each workshop location will be announced


Fee: $150 per day or $400 pre-paid package (call for details)

Call to sign up: (415) 515-1252

These four, day-long marketing Seminars will each cover a different component of your online marketing strategy. 12 participants will learn how to create and post their own their own marketing tools.

The video workshop is split into two half-day sessions, and is led by Dimitri William Moore. Dimitri will walk participants through the process of planning, shooting, capturing, and editing their own short promotional video. 

The website workshop, led by Damian Sol, will teach participants how to set up and manage their own simple website. 

The third workshop will cover Social Profile Marketing, and be led by Alex Jb. 

On week four, John Van Dinther will lead, helping participants develop their own comprehensive strategic marketing plan that will integrate the marketing tools developed in the previous workshop sessions.

New participants will each receive a free 1-hour consultation with John Van Dinther focused on business marketing.


Fee: $150 for a single workshop day.

Or...

Pay only $400 total if you sign up for all 4 workshops.


Call to sign up: (415) 515-1252


"John's expertise helped me break down my marketing process into actionable steps." - James Riedy

Business Consulting & Coaching

For entrepreneurs ready to take their San Francisco Bay Area business to the next level.