Workshop: Managing Your Own Social Media

Managing Your Own Social Media

April 5th, 2013  9:00 a.m. — 4:00 p.m.

Part III of the Creating Your Own Marketing Media workshop series

When: April 5th
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Alex JB

There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.

Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.

This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.

You'll learn:

• Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
• How to tell if your social media is working
• How to manage your social media without getting overwhelmed

This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.

HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.

• Make sure your laptop can connect to wifi
• Create accounts for yourself at the following sites:

• Google Analytics

• Facebook

• Pinterest

• Twitter

• Google+

Survey link: (http://goo.gl/avI8m)
------------------------------------------------------------
AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• How to know what’s getting you traffic that matters? Google Analytics
• Social media in depth – how to manage your channels
• Using a content calendar
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

Networking Event: Residential Design using Sustainable Building Practices

When: Wednesday February 1st (11:30am)
Speaker: Rebecca Ivans Amato
Location: 1650 Mountain Boulevard Oakland, CA 94611 (Montclair Women’s Cultural Center)

Fee: $20 (Includes Lunch Catering by Hugh Groman Catering)

This 10 Minute Presentation will be part of the 90 Minute Business Growth Network Chapter Luncheon. The presentation will focus on an architect’s personal residential remodel with creative and sustainable design solutions.

Come see how a local Oakland Architect doubled the square footage of her home near Lake Merritt and turned a traditional 2 bedroom, 1 bathroom Craftsman house into a Modern 4 bedroom, 3 bathroom home. Working with a tight budget, green building principles were incorporated throughout with creative uses for remnants and scraps, second hand tiles and recycled materials. Use of solar panels, radiant floors and updated MEP systems throughout enhances the long term maintenance and sustainability of the project.

G+ Hit 10Million Users in 16 Days! Why?

A LOT of people are using Google+ and I've got a few guesses as to why.

I mean, G+ should have crashed hard. Google Buzz crashed, as did Google Wave. MySpace is dead dead dead. The Social Marketing Gurus were saying, a year ago! That releasing a new social platform would be a disaster. How is G+ SO different then those other guys?

I've got some clues, and it might be useful for us Solopreneurs to see how we can follow Google's strategy ourselves.

Being in a person's email inbox, but without being annoying, is clever ;) I suspect a high percentage of G+ users are using Gmail daily, which means that their G+ updates button is always in their navbar. That makes it sticky. This "too simple of a reason" is maybe how G+ overcame the smart money objection? It keeps me coming back.

Google's spare design style is the antithesis of MySpace, which matters to Tweeters, but not Yahoos! . (Digression: Has anyone got any analytics on where the G+ users are coming from?) It reminds me of great web designers like Golden Interactive and Wake Interactive. And you can make a spare, but decent, website yourself at Weebly.

Then there's the very simple media integration. I see big names like Brian Clark, Pete Cashmore, and Ze Frank etc. taking advantage of the media tools, the G+ circles, and the long comment format as their (almost) blog... and bringing their followers.

I've been posting a LOT more homemade video, and I've seen more presentation media tools made by my friends being posted through G+ instead of Facebook. I think that G+ lends itself to fast media posting, and G+ Hangouts haven't even been fully utilized or de-bugged yet. The tools are there, we just have to use them. How are you using media to attract clients?

How to Not Post on Facebook

Miss Lisa and I were talking about Facebook updates that bugged her,
stuff she just wishes her Facebook friends would never do. Being
negative or whiny topped Lisa's list of lameness. I added that
speaking poorly of others never worked out either, and she agreed.

Don't be boring was an obvious one, but how? What's interesting
depends on tastes and interests. Lisa isn't interested in politics,
but I am. Then I thought about it though, I just don't read the
political stuff my Facebook friends post. I might agree with them, but
it still feels bossy. It's a tricky edge to hold, because people like
reading useful information, but they tend to ignore blatant advice on
Facebook —Lisa does, anyway.

Miss Lisa frowns on artificial conversation starters too. Those call
outs like, " What did YOU have for lunch today?" don't seem to
actually get many responses unless it's about something people want to
talk about anyway. I've noticed that, " Where would you go for an all
expenses paid vacation?" or " How would you spend a million bucks?"
often DO get a lot of responses, and I think that's because people
like to share their dreams :)

Business promotion is a tricky thing too. I know many of us have lots
of entrepreneur friends who connect to clients through Facebook. While
we totally expect them to use their facebook pages for self-promotion,
if it's everyday and hits the same note all the time, it's tedious—
not at all the impression they want to leave, I'm sure.

It gets me thinking that maybe self-promotion is the wrong way to look
at it. Nobody wants to be sold to all the time We want to be
entertained, we want to learn new things, and we to connect with our
community. Now how do we do THAT?