tag:blogger.com,1999:blog-26590736850486685942024-02-07T01:59:34.949-08:00Business ConsultantBusiness Consulting and Website DesignTommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comBlogger113125tag:blogger.com,1999:blog-2659073685048668594.post-34500558940296909552013-10-15T00:55:00.000-07:002013-10-15T00:59:34.114-07:00Two Hats Workshops: How to Market Strategically - Oct. 26. 2013 9am-4pm<h3 style="color: #747474; display: inline-block; font-family: 'PT Sans', Arial, Helvetica, sans-serif; font-size: 18px; line-height: 20px; margin: 0px; padding: 0px; vertical-align: middle; white-space: nowrap; zoom: 1;">
<span class="date-start dtstart">October 26 @ 9:00 am<span class="value-title" title="2013-10-26PDT09:00"></span></span> - <span class="end-time dtend">4:00 pm</span></h3>
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Join Two Hats Consulting at our new workshop space in South Berkeley!</div>
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<strong>When: </strong>Saturday, October 26th, 2013 — 9:00 a.m. – 4:00 p.m.<br />
<strong>Where:</strong> 3392 Adeline Street, Berkeley CA<br />
<strong>Fee:</strong> $125 ($75 for Jumpstart members)<br />
<strong>Contact: </strong>(415) 515-1252 <a href="mailto:tommy2hats@gmail.com" style="color: #333333; text-decoration: none;">tommy2hats@gmail.com</a></div>
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Workshop Details:</h2>
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<em>“What is the best way for me to market my business?”</em></div>
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We will be answering this question at the all day marketing strategy workshop. We’ll examine marketing from the strategic viewpoint:</div>
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<li>Definitions: What IS marketing anyway?</li>
<li>Impact vs. Reach: What is the way to get clients now? What are my best long-term solutions?</li>
<li>Being of Service: How making marketing useful to your audience serves you.</li>
<li>Channels: Different marketing methods fit different industries and personality types.</li>
<li>Navigation: Tracking the past to choose a better future.</li>
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Marketing channels we’ll explore include:<br />
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<li>Social Media Marketing</li>
<li>Search Engine Optimization for Websites</li>
<li>Pay Per Click Ad Campaigns</li>
<li>Direct Sales</li>
<li>Professional Networks</li>
<li>Introduction Presentations</li>
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The right choice will depend on your business industry, your skills, and your personal style. After touching on the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time.<br />
I’ll introduce you to a marketing tracking dashboard for capturing the results of different marketing campaigns, and you’ll learn what resources are required for each marketing channel —and what results you can expect from your efforts.</div>
You’ll learn about:<br />
<ul>
<li>How to choose keywords for optimized search engine results and pay per click ads</li>
<li>What social media environments may be a fit for your industry</li>
<li>How to network and sell directly</li>
<li>How to manage a tracking dashboard for your marketing efforts</li>
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<strong>How to Prepare:</strong></div>
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Participants should bring a laptop with wi-fi access and be able to use Google Docs or a spreadsheet. Dress for comfort; the day will be a combination of lecture, small group collaborations, and work exercises.</div>
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<strong>Who It’s For:</strong></div>
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Do it yourself entrepreneurs:<br />
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<li>Wellness Practitioners</li>
<li>Coaches and Therapists</li>
<li>Contractors and Trades Professionals</li>
<li>Creatives and artists</li>
<li>Producers and developers</li>
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<em>“I recently participated in one of John’s month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn’t know how to share it with more people.</em></div>
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<li><em>John’s expertise helped me break down my marketing process into actionable steps.</em></li>
<li><em>The group setting helped me see points I had been missing on my own.</em></li>
<li><em>In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.</em></li>
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<em>This group is a great deal. If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business.</em></div>
<em></em><em>Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.</em><br />
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<em>I stand behind my recommendation for this group.” – James Riedy</em></div>
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<strong>For more Information, please contact:</strong><br />
John Van Dinther<br />
Two Hats Consulting<br />
(415) 515-1252<br />
tommy2hats@gmail.com<br />
<a data-cke-saved-href="http://www.johnvandinther.com/" href="http://www.johnvandinther.com/" style="color: #333333; text-decoration: none;">www.johnvandinther.com</a><br />
<a data-cke-saved-href="http://www.2hats.blogspt.com/" href="http://www.2hats.blogspt.com/" style="color: #333333; text-decoration: none;">www.2hats.blogspot.com</a></div>
Anonymoushttp://www.blogger.com/profile/11967383901681296224noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-54227755414176865202013-10-11T11:45:00.001-07:002013-10-12T09:03:30.970-07:00Seven steps to busting through writer's block<span style="background-color: white; color: #222222;"><span style="font-family: inherit;">It IS a process, oh gosh yes it is. The answer isn't about one silver bullet or a matter of time even. It's more about what are the environmental conditions that get us into action?</span></span><br />
<span style="font-family: inherit;"><br />One method I notice can work is having regular check-ins with deadlines —if having a babysitter doesn't drive you to just shut down and bail out, which I've done myself like...a dozen times at least.</span><br />
<span style="font-family: inherit;"><br />I notice that being in the same room with somebody who is silent, but they know you're committed to writing and they're there to support you can make writing happen. It's commonly called co-working, and it seems to work pretty well.</span><br />
<span style="font-family: inherit;"><br />Sometimes the block is SO entrenched that emotional catharsis...screaming and lashing out and such, that release can open up space to write. That's worked for me, and it's fun :)</span><br />
<span style="font-family: inherit;"><br />Setting up a structure with times and a plan and labeled boxes to check off helps, it works probably better when there's a person to check in with...but again, authority figures can just make a body start slashing tires and howling at the moon rather than get any actual writing done.</span><br />
<span style="font-family: inherit;"><br />I myself have a huge writing project due right now and I'm writing this article instead... because I'm as much a victim to distraction as anybody is.</span><br />
<span style="font-family: inherit;"><br />If I could point to the the most effective strategy I know to make writing happen I'd say the following:</span><br />
<ol>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Declare it. Out loud, "I'm gonna write this thing dammit!"</span></span></li>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Lay out concrete goals like: Home Page drafted by Tuesday, sky-diving article drafted by Friday, etc.</span></span></li>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Make a list of writing times on your calendar.</span></span></li>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Get a babysitter, either in the room with you to check-in by phone. Email the results to them as proof.</span></span></li>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Be willing to write total crap. Revision is a gazillion times easier than writing.</span></span></li>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Be patient and forgiving with yourself for blowing deadlines.</span></span></li>
<li><span style="font-family: inherit;"><span style="font-family: inherit;">Never quit, never give up.</span></span></li>
</ol>
<span style="font-family: inherit;">...there's some old adage about how anyone can fall off their horse six times, but it takes a master to be willing to get back on a seventh.</span><br />
<span style="font-family: inherit;"><br />That's what I got~</span>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com3392 Adeline Street, Berkeley, CA 94703, USA37.8469382 -122.2725884999999812.536921199999998 -163.58118249999998 63.1569552 -80.963994499999984tag:blogger.com,1999:blog-2659073685048668594.post-146384788179503182013-07-30T22:00:00.000-07:002013-09-17T12:30:08.888-07:00AWAKEN CONNECTION - AUGUST 2 – 4, 2013 AT HARBIN HOTSPRINGS<div style="text-align: center;">
<a href="http://www.awaken-connection.com/" target="_blank">A Retreat For Couples</a></div>
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<a href="http://www.awaken-connection.com/">http://www.awaken-connection.com/</a></div>
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Close your eyes… Let your imagination wander…</h3>
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If anything were possible, how would you want your relationship to look?</div>
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Would it include a connection that makes you feel more alive? More vibrant? Would it be loving? Would it feel warmer? Safer? More enlivening, fun, sexy, romantic? Would you flirt with each other? Would it feel more vital, more playful?</div>
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<strong style="background-color: transparent; border: 0px; color: #1c1c1c; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">All of the above?</strong></div>
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Relationships are hard. Sometimes he says that thing that makes you cringe and you feel your armor begin to harden. Your belly tightens with resentment when she belittles you. You notice it’s difficult to look at what’s not working, to see the truth of how you <em style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">don’t</em> connect. You’re on an emotional roller-coaster at times and it feels disheartening. Scary. You know you want to be closer, to feel warm, safe, and sexy, but you find yourself turning away because it’s easier than facing the heartache one more time.</div>
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You wonder… “When did our relationship get so hard? Why is it so much work?” Sometimes you can feel so alone, even when your partner is sitting next to you on the couch. Sometimes you want to run screaming, or simply disappear. You’re afraid to bring up certain subjects, like paying the bills or visiting your family for the holidays, because you don’t want to have that same old argument again. Sometimes your relationship feels OK, but it’s stuck, flat, boring, like you’ve moved from being lovers and sweethearts to just friends, or roommates.</div>
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It’s OK to acknowledge that it’s challenging, that it’s not always the way you want it to be.</div>
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<span style="background-color: transparent; border: 0px; color: #993300; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><b style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">This is the beginning of everything getting better.</b></span></h4>
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We are here to help. We will teach you how to bridge the gap between where you are and where you want to be and how to open your heart to feel the warm, loving connection with your partner that you crave. The kind of connection where your mind relaxes and your body says YES!</div>
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In this workshop, you will learn:</h4>
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To be your most authentic self with your partner in ways that make you feel more awake, more alive, and excited to spend time together.</div>
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How to choose connection, even in moments of conflict.</div>
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To create deeply authentic communication, so you can both stop guessing and start <em style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">getting</em> each other.</div>
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To make difficult conversations easier and more productive, so arguments no longer pull you apart.</div>
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To feel safe sharing your deepest self so you feel seen, heard, and appreciated.</div>
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To notice where your heart and your body open, close, and open again, and how to use this heart “breathing” to strengthen your bond, so you can relax, and enjoy being together.</div>
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To bring more ease to your relationship, more light-hearted fun, and more sexiness.</div>
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Join us for an amazing weekend in a beautiful location, during which you will learn to consciously choose the flavor and quality of your connection. Show up just as you are and we will go deep, engage, and have fun!</div>
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Five gifted and dedicated counselors, coaches and course leaders, will harness their extensive talents and energy to help you bring alive elements of the relationship you desire: intimacy, connection, presence, communication, heart-opening sensuality.</div>
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Join us as we help you:</h4>
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Build the vibrant relationship you’ve always wanted.</div>
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Unlock your sexual energy and go from <i style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">partner</i> to <i style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">lover</i>.</div>
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Turn conflict into connection.</div>
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Melt the barriers that keep you from the love and connection you desire.</div>
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Dissolve shame and fear and open your hearts to one another.</div>
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Create the spark that will light a fire in your relationship.</div>
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Generate the deepest intimacy you can imagine.</div>
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How do you know if this workshop is right for you?</h4>
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This retreat is for anyone in a romantic relationship who wants more meaningful connection, deeper intimacy, and more ease and fun. What doesn't matter is your sexual orientation or the length of time you have been together. All that matters is that you want to be closer and more in love with your partner.</div>
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<a href="http://www.awaken-connection.com/?project=what-you-need-to-know-about-the-weekend" style="background-color: transparent; border: 0px; color: #00b7f3; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" title="Details about the weekend">Click here for details about the weekend.</a></div>
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Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com16728 U S S Liberty Lane, Middletown, CA 95461, USA38.809828 -122.6032649999999635.953987500000004 -127.76683899999996 41.6656685 -117.43969099999997tag:blogger.com,1999:blog-2659073685048668594.post-11497960829832603392013-05-16T12:44:00.002-07:002013-05-16T12:44:25.022-07:00Entrepreneurs Are Childlike<blockquote class="tr_bq">
<span style="font-size: large;"><i>"A child has no trouble believing the unbelievable, nor does the genius or the madman. It's only you and I, with our big brains and tiny hearts, who doubt and over think and hesitate."</i> ~ S. Pressfield</span></blockquote>
Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-10799116471710070392013-04-30T11:47:00.000-07:002013-04-30T11:47:52.818-07:00Workshop: Marketing Strategy<br />
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<i><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;">Part IV of the </span></i><i><b><span style="font-size: x-small;">Creating Your Own Marketing Media</span></b></i><i><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;"> workshop series</span></i></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">When: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">May 3rd, 2013</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Time: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">9:00 am - 4:00 pm</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Where: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">6232 La Salle Ave Oakland, CA 94611 (<a href="http://goo.gl/maps/L6Mha" target="_blank">Village Chiropractic</a>)</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Fee: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$150 per day</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> or </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$400 pre-paid for all four <a href="http://2hats.blogspot.com/2013/01/2hats-workshop-how-to-create-your-own.html" target="_blank">2hats media workshops</a></b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><b>(For more Info. call: 415-515-1252</b>)</span></div>
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<span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;">Sign-up for <a href="http://2hats.blogspot.com/2013/01/2hats-workshop-how-to-create-your-own.html" target="_blank">all four workshops</a> to receive a </span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; font-weight: bold; vertical-align: baseline;">free</span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;"> 1-hour consultation</span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;"></span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">L</span><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">eader: John Van Dinther</span></span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><i>"What is the best way for me to market my business?"</i></span></div>
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We will be answering this question at the marketing strategy workshop this Friday. We'll examine the important factors for choosing which marketing channel is right for you:<br />
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<li>Social media marketing</li>
<li>Website search engine optimization</li>
<li>Video blogging or</li>
<li>Click-ads campaigns </li>
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The right choice will depend on your business industry, your skills, and your personal style. After touching on the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time. You will use a tracking dashboard that allows you to capture the results of different marketing campaigns, and you'll learn what resources are required for each marketing channel —and what results you can expect from your efforts.<br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">You'll learn about:</span><br />
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<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Basic social media marketing for Facebook, Twitter, Google+, Yelp, and Pinterest</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">How to choose keywords and optimize search engine results</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">How to reach potential clients with your written, photo, and video content</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">How to manage a tracking dashboard for your marketing efforts</span></li>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">HOW TO PREPARE:</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Participants should come to the workshop with access to Google Docs and their laptop with wifi access. Dress for comfort, there are couches, pillows, floor-mats, as well as tables and chairs to work at.</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">AGENDA:</span><br />
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<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Social media channels: Facebook, Google+, Twitter, Pinterest</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Marketing channels for different industries and different personalities</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Tracking results and capturing information</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Building a flexible marketing strategy that grows with your business</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Particular strategies for each channel</span></li>
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<span style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Who It's For:</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Do it yourself entrepreneurs:</span><br />
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<li>Wellness Practitioners</li>
<li>Business Services</li>
<li>Coaches and Therapists</li>
<li>Building Trades</li>
</ul>
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<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b><br /></b></span><span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>For more details or to sign up, call John Van Dinther: (415) 515-1252</b></span></div>
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Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com6232 La Salle Avenue, Oakland, CA 94611, USA37.8268873 -122.209008112.541635800000002 -163.5176021 63.112138800000004 -80.9004141tag:blogger.com,1999:blog-2659073685048668594.post-56872561898774567762013-04-01T18:24:00.001-07:002013-04-29T11:03:30.065-07:00Workshop: Managing Your Own Social Media<br />
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<span style="font-weight: bold;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Managing Your Own Social Media</span></span></div>
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<span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;">April 5th, 2013 </span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;"> 9:00 a.m. </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;">— </span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;">4:00 p.m.</span></div>
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<i><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;">Part III of the </span></i><i><b><span style="font-size: x-small;">Creating Your Own Marketing Media</span></b></i><i><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;"> workshop series</span></i></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">When: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">April 5th</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Time: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">9:00 am - 4:00 pm</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Where: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Fee: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$150 per day</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> or </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$400 pre-paid for all four <a href="http://2hats.blogspot.com/2013/01/2hats-workshop-how-to-create-your-own.html" target="_blank">2hats media workshops</a></b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><b>(For more Info. call: 415-515-1252</b>)</span></div>
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<span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;">Sign-up for <a href="http://2hats.blogspot.com/2013/01/2hats-workshop-how-to-create-your-own.html" target="_blank">all four workshops</a> to receive a </span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; font-weight: bold; vertical-align: baseline;">free</span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;"> 1-hour consultation</span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;"></span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">L</span><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">eader: Alex JB</span></span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">You'll learn:</span><br />
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<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Basic social media marketing for Facebook, Twitter, Google+, and Pinterest</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">How to tell if your social media is working</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">How to manage your social media without getting overwhelmed</span></li>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">HOW TO PREPARE:</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.</span><br />
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<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Make sure your laptop can connect to wifi</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Create accounts for yourself at the following sites:</span></li>
</ul>
<blockquote class="tr_bq">
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Google Analytics</span></li>
</ul>
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Facebook</span></li>
</ul>
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Pinterest</span></li>
</ul>
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Twitter</span></li>
</ul>
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Google+</span></li>
</ul>
</blockquote>
<br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Survey link: (<a href="http://goo.gl/avI8m">http://goo.gl/avI8m</a>)</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">------------------------------------------------------------</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">AGENDA:</span><br />
<br />
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Social media channels: Facebook, Google+, Twitter, Pinterest</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">How to know what’s getting you traffic that matters? Google Analytics</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Social media in depth – how to manage your channels</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Using a content calendar</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Particular strategies for each channel</span></li>
</ul>
<br />
<br />
<span style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Who It's For:</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Do it yourself entrepreneurs:</span><br />
<ul>
<li>Wellness Practitioners</li>
<li>Business Services</li>
<li>Coaches and Therapists</li>
<li>Building Trades</li>
</ul>
</div>
<div style="text-align: justify;">
<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b><br /></b></span><span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>For more details or to sign up, call John Van Dinther: (415) 515-1252</b></span></div>
</div>
Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com567 Sutter Street, San Francisco, CA 94102, USA37.7890372 -122.4095982999999712.470198200000002 -163.71819229999997 63.107876200000007 -81.101004299999971tag:blogger.com,1999:blog-2659073685048668594.post-28592002005564393542013-02-19T20:37:00.001-08:002013-02-19T22:04:20.418-08:00Workshop: How To Build Your Own Website<br />
<div style="text-align: center;">
<span style="font-weight: bold;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">How To Build Your Own Website</span></span></div>
<div style="text-align: center;">
<span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;">March 1st, 2013 </span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;"> 9:00 a.m. </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;">— </span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;">4:00 p.m.</span></div>
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<br /></div>
<div style="text-align: center;">
<i><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;">Part II of the </span></i><i><b><span style="font-size: x-small;">Creating Your Own Marketing Media</span></b></i><i><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;"> workshop series</span></i></div>
<div style="text-align: center;">
<br /></div>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">When: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">March 1st</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Time: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">9:00 am - 4:00 pm</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Where: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)</span><br />
<div style="text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Fee: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$150 per day</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> or </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$400 pre-paid for all four workshops</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span><br />
<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span></div>
<div style="text-align: center;">
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input name="cmd" type="hidden" value="_s-xclick" />
<input name="hosted_button_id" type="hidden" value="NK4523YK8HTKY" />
<input alt="PayPal - The safer, easier way to pay online!" border="0" name="submit" src="https://www.paypalobjects.com/en_US/i/btn/btn_buynowCC_LG.gif" type="image" />
<img alt="" border="0" height="1" src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" width="1" />
</form>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><b>(For more Info. call: 415-515-1252</b>)</span></div>
</div>
<div style="text-align: justify;">
<div>
<div style="text-align: center;">
<span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;">Sign-up for all four workshops to receive a </span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; font-weight: bold; vertical-align: baseline;">free</span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;"> 1-hour consultation</span><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;"></span></div>
</div>
<div>
</div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">L</span><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">eader: </span><span style="color: #336699; vertical-align: baseline;"><a href="http://damiansolstudios.com/">Damian Sol</a></span></span></div>
<div style="text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Damian will teach participants how to create, publish, and manage their own WordPress website for their business.</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><span style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What You Get:</span></span><br />
<br />
A full day, hands-on, workshop on how to create a fully functional website hosted on www.wordpress.com<br />
<br />
<span style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Who It's For:</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><br /></span>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Do it yourself Entrepreneurs:</span><br />
<ul>
<li>Wellness Practitioners</li>
<li>Business Services</li>
<li>Coaches and Therapists</li>
<li>Building Trades</li>
</ul>
<br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"><span style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What to Bring:</span></span><br />
<ul>
<li>Laptop with wifi access</li>
<li>Desired WordPress username</li>
<li>Your website content</li>
<li>From one to five pages of text for your website</li>
<li>From one to ten images for your website</li>
<li>Links to your social media pages <i><span style="font-size: xx-small;">(Yelp, LinkedIn, Twitter, Pinterest)</span></i></li>
</ul>
<ul>
</ul>
</div>
<div style="text-align: justify;">
<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b><br /></b></span>
<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>For more details or to sign up, call John Van Dinther: (415) 515-1252</b></span><span style="color: black; font-family: 'Times New Roman'; font-size: 15px; vertical-align: baseline;"></span></div>
</div>
Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-16663290591673877782013-02-18T02:13:00.000-08:002013-02-26T04:51:56.639-08:00If Your Business Brand Is All About You ...Then You're Doing It Wrong<span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: medium;"></span><br />
<div dir="ltr" id="internal-source-marker_0.2012833587359637" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: medium;"><span style="background-color: transparent; color: black; font-family: Tahoma; font-size: 12pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span></div>
<span style="font-family: inherit;">So many new entrepreneurs get lost in creating the perfect brand identity for their business, putting too much money and thought into how a logo or website should look, but not thinking about what impact that logo or website will have on their audience. </span><br />
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">This branding exercise should help you quickly create a solid business identity that is affordable, professional, and one that gets people to take action. That's your measure for marketing, does it call people to action? How many of them? And are they the right people getting into action?</span></div>
<div>
<span style="font-family: inherit;"><br />The first step in creating a brand is to determine your business landscape. What is your industry? What other businesses share your industry and how do they present themselves on the web? With their logo? Through their content?</span></div>
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<span style="font-family: inherit;"><br /></span></div>
<div>
Find a few websites that match, as closely as possible, your own business. These will serve as a model for you to follow and to differentiate yourself from.<span style="font-family: inherit;"><br /><br />Next, you want to get a full picture of your core audience. Who are they and what are their interests, both in general and those interests your business will address. Are they professionals, consumers, or both? Are they looking for information or are they looking to buy?</span></div>
<div>
<br /></div>
<div>
<span style="font-family: inherit;">Now we get into the ways you serve your audience:<br /><br />What is the common <i>desire </i>that brings your audience to you? Then find out what is <i>blocking </i>them from reaching that desire now. Finally, what is your <i>solution </i>for them? </span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">So now we can simplify this into a simple fill in the blank puzzle:</span></div>
<div>
<ol>
<li><span style="font-family: inherit;">Who is the audience?</span></li>
<li><span style="font-family: inherit;">What do the want?</span></li>
<li><span style="font-family: inherit;">What is blocking them?</span></li>
<li><span style="font-family: inherit;">How will you fix the problem?</span></li>
</ol>
</div>
<div>
<span style="font-family: inherit;">Answer these four questions, and you will have the foundation of your business brand.</span></div>
Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-46080797978743800442013-02-14T03:26:00.000-08:002013-02-26T03:31:37.945-08:00Grateful to be Giving Our Gifts...<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">Many new entrepreneurs I work with have become entrepreneurs because </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">they can be of service to their fellow humans, and they also see </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">self-employment as the best way to design their own daily experience —</span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">by setting their own hours, working from their own office, and </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">creating their own sets of priorities. It's like a deal </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">entrepreneur's make with their community: They will give their </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">greatest skills in service to their community, and in exchange they </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">will have control over their workday. Sounds solid enough right?</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">What's ironic is that, so often, their communities are not even aware </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">of the gifts these entrepreneurs bring to them, and it turns out that </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">designing and controlling our own work experience can be a real </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">challenge. There are so many critical components that we need to </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">master in business. And the margin for error feels so narrow, so many </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">critical steps that we don't even know about when we start out on our own.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">What entrepreneurs need is a map of how to build a solid business that </span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 16px;">works, and by the time that gets figured out, most are just grateful to practice their craft.</span>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-14452693442041213782013-01-15T15:08:00.000-08:002013-01-18T00:54:58.400-08:002hats Workshop: How To Make Your Own Videos<div style="text-align: center;">
<span style="font-weight: bold;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">How To Create Your Own Promotional Video</span></span></div>
<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">February 1st, 2013 </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;">from</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"> 9:00 a.m. </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;">— </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">4:00 p.m.</span></div>
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<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; vertical-align: baseline;">First of a four-day Workshop series: </span><b>Creating Your Own Marketing Media</b></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span>
<br />
<div style="text-align: center;">
<u><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;">February 1st:</span><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;"> Learn to record and post your own YouTube video</span></b></span></u></div>
<div style="text-align: center;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;">March 1st:</span><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;"> Create your own Wordpress website</span></span></div>
<div style="text-align: center;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;">April 5th:</span><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;"> Manage your own social profile marketing</span></span></div>
<div style="text-align: center;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;">May 3rd:</span><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; text-decoration: initial; vertical-align: baseline;"> Build your own strategic marketing plan</span></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"></span></div>
<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;"></span><br /></div>
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">When: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">The first Friday of each month: (Feb.1, Mar.1, Apr.5, May.3)</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Time: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">9:00 am - 4:00 pm</span><br />
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Where: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">123 10th Street, San Francisco, CA 94103 (Sandbox Suites)</span><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Fee: </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$150 per day</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> or </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>$400 pre-paid for all four Days</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> (call: 415-515-1252)</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"></span></div>
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<span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;">Sign-up for all four workshops to receive a </span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; font-weight: bold; vertical-align: baseline;">free</span><span style="color: black; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;"> 1-hour consultation with</span><a href="http://www.johnvandinther.com/"><span style="color: black; font-family: 'Times New Roman'; font-style: italic; text-decoration: initial; vertical-align: baseline;"> </span><span style="color: #000099; font-family: 'Times New Roman'; font-style: italic; vertical-align: baseline;">John</span></a><span style="color: black; font-family: 'Times New Roman'; font-weight: bold; vertical-align: baseline;"></span></div>
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<b style="background-color: white; font-weight: normal; text-align: left;"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b>
<b id="internal-source-marker_0.13558011827990413" style="background-color: white; font-weight: normal; text-align: left;"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">12 participants will learn how to create and manage their own their own media marketing tools. These four, </span><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">day-long, marketing workshops will be a hands-on experience.</span></b><br />
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Each
workshop covers a different component of your online marketing:<br />
<br />
<ul>
<li>Video Promotion</li>
<li>Website Presence</li>
<li>Written Content</li>
<li>Strategic Planning</li>
</ul>
</div>
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<a href="http://www.dwmproducing.com/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvS3lw2ySI4E_BB4LntSNh9rHLn9mcPdBuOeyOJXFpdksUndvt-dQk2Jybuab-RaajRZ-jT9E3DUw1mOX3E5Yx_OnKlfYE23GoUxYe_uECk6-36zsoYD037WoLZO1xNeRFR2fIuL8BNCw/s1600/DWM+logo.jpg" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">February 1st: Video Training, </span><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">led by</span><a href="http://www.dwmproducing.com/"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;"> </span><span style="background-color: transparent; color: #336699; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: underline; vertical-align: baseline;">Dimitri William Moore</span></a></span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">This
all-day workshop is designed to instruct participants in shooting and
editing their own video footage, creating short and simple promotional
projects that can be posted to the Internet by the end of the day.
Dimitri will walk participants through the process of planning,
shooting, capturing, and editing their own short promotional video.</span></div>
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<i><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Workshop Goals:</span></i></div>
<div style="text-align: justify;">
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<ul>
<li>Learn the nuts and bolts of video creation.</li>
<li>Provide the skills participants need to create create videos on their own.</li>
<li>Each participant will end the day with a complete video they created for their business.</li>
</ul>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Required Equipment:</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"></span></div>
<div style="text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Each participant will bring their own laptop </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">(PC or Mac)</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> with video editing software </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">(iMovie, Final Cut)</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> and their own video recording device </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">(iPhone, Flip Camera, Digital SLR)</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">. If you have any questions, or if you need any equipment, call Dimitri (773-469-6741) for answers and support.</span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Workshop Agenda:</span></div>
<ul>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(9:00am-9:30am) Participant’s equipment assessment</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(9:30am-10:00am) Introduce video examples</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(10:00am-11:00am) Brainstorm ideas</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(11:00am-11:30am) Learn key elements of a promotional video</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(11:30am-12:00pm) Develop an image</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(12:00pm-12:30pm) Break</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(12:30pm-2:00pm) Filming</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(2:00pm-2:30pm) Download footage to laptops</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(2:30pm-3:30pm) Edit footage</span></li>
<li><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">(3:30pm-4:00pm) Screening and final notes</span></li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1ni62Hz4LCfcvwcuNItriYYCmyJDaLGz9UA2B8Kn3h8RcwiLHXIKTMUgPhUjnIHOXgdJ0VDTXu3YJmUhXEWMDXKyyHvEiq4RXYOW40DrreMQ5gOIw4a4eCCvOgNSen7J2A7DMDrXoWqI/s1600/Sol+Studios+Logo+Black+Border.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1ni62Hz4LCfcvwcuNItriYYCmyJDaLGz9UA2B8Kn3h8RcwiLHXIKTMUgPhUjnIHOXgdJ0VDTXu3YJmUhXEWMDXKyyHvEiq4RXYOW40DrreMQ5gOIw4a4eCCvOgNSen7J2A7DMDrXoWqI/s1600/Sol+Studios+Logo+Black+Border.JPG" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">March 1st: Create Your Own Website, </span><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">led by</span><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;"> </span><a href="http://damiansolstudios.com/"><span style="background-color: transparent; color: #336699; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: underline; vertical-align: baseline;">Damian Sol</span></a></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"></span></div>
<div style="text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">Damian
will teach participants how to create, publish, and manage their own
Wordpress website for their business. This is the second in a four
workshop series, and is modeled after the video training workshop in
February. </span>Participants will create and publish a Wordpress website using their own laptop at the workshop.</div>
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<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: black; font-weight: bold; vertical-align: baseline;">April 5th: </span><span style="color: black; font-style: italic; font-weight: bold; vertical-align: baseline;">Manage Your Own Social Profile Marketing</span><span style="color: black; font-style: italic; vertical-align: baseline;">, led by </span><span style="color: black; vertical-align: baseline;">Alex JB</span><span style="color: black; vertical-align: baseline;"> </span></span><span style="color: black; font-family: 'Times New Roman'; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"></span></div>
<div style="text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">The
third workshop will give you the basics of search engine optimization (SEO) and social profile marketing. Alex will teach you how to measure results using
Google Analytics and the Google Keyword Search Tool. Using these
tracking tools, participants will learn to use the best social media
applications available for distributing social profile content, and
learn what communities are the best fit for their industry. Call John
(415-515-1252) for more details.</span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"> </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoflxJBpM-lgwPkUt-1wXos5PbTwAX3jsiY_DNj79Q-r_DkXXa6KyhVWo9PL4HvYPoD_nusq4EeT6zuq4QXErheEHkdRV5uyAwfBHBSlUbtp1A69Wkc7qVcoA49Evyfbsdxerp-ueCATc/s1600/2hats+logo.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoflxJBpM-lgwPkUt-1wXos5PbTwAX3jsiY_DNj79Q-r_DkXXa6KyhVWo9PL4HvYPoD_nusq4EeT6zuq4QXErheEHkdRV5uyAwfBHBSlUbtp1A69Wkc7qVcoA49Evyfbsdxerp-ueCATc/s200/2hats+logo.JPG" width="200" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">May 3rd: </span><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; font-weight: bold; text-decoration: initial; vertical-align: baseline;">Build Your Own Strategic Marketing Plan</span><span style="background-color: transparent; color: black; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">, led by </span><span style="background-color: transparent; color: black; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">John Van Dinther</span></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;"></span></div>
<div style="text-align: justify;">
<a href="http://www.johnvandinther.com/"><span style="background-color: transparent; color: #336699; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">John Van Dinther</span></a><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: initial; vertical-align: baseline;">
will lead the fourth workshop in this series, helping participants
develop their own comprehensive strategic marketing plan that will
integrate the marketing tools developed in the previous workshops.
You’ll learn to use a marketing channel tracker to assess which
marketing venues are the most effective at promoting your business.</span></div>
<div style="text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
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<div style="text-align: center;">
<span style="background-color: transparent; color: black; font-family: Trebuchet MS, sans-serif; font-style: normal; font-variant: normal; text-decoration: initial; vertical-align: baseline;"><b>For more details or to sign up, call John Van Dinther: (415) 515-1252</b></span><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></div>
</div>
Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-8521248643643591522013-01-06T21:21:00.000-08:002013-04-02T23:10:14.616-07:00Workshop Series: How To Create Your Own Marketing Media<span style="font-family: inherit;"><span style="line-height: 18px; text-align: center;"><strong><span id="tpl-content-std_content00" style="font-size: large;">How To Create Your Own Marketing Media</span></strong></span></span><br />
<div style="text-align: center;">
<br />
<span style="font-family: inherit;"><b style="font-family: inherit;">A Four part Workshop Series</b></span></div>
<span style="line-height: 18px;"></span>
<br />
<ol>
<li><span style="line-height: 18px;"><span style="font-family: inherit;">Learn to record and post your own YouTube video</span></span></li>
<li><span style="line-height: 18px;"><span style="font-family: inherit;">Create your own simple Wordpress website</span></span></li>
<li><span style="line-height: 18px;"><span style="font-family: inherit;">Manage your own social profile marketing</span></span></li>
<li><span style="line-height: 18px;"><span style="font-family: inherit;">Build your own strategic marketing plan</span></span></li>
</ol>
<span style="line-height: 18px;">
</span>
<br />
<div style="line-height: 18px; text-align: center;">
<div style="text-align: left;">
<span style="font-family: inherit;"><strong>When</strong>: The first Friday of every month<br /><strong>Time</strong>: 9:00 am - 4:00 pm (usually)<br /><strong>Where:</strong> Each workshop location will be announced</span><br />
<span style="font-family: inherit;"><strong style="background-color: white; line-height: 18px; text-align: center;"><br /></strong></span>
<span style="font-family: inherit;"><strong style="background-color: white; line-height: 18px; text-align: center;">Fee:</strong><span style="background-color: white; line-height: 18px; text-align: center;"> </span><span style="background-color: white; line-height: 18px;"><span style="text-align: center;">$150 per day or $400 pre-paid package (call for details)</span></span></span><br />
<span style="background-color: white; font-family: Verdana; font-size: 12px; line-height: 18px;"><strong style="font-family: 'trebuchet ms', helvetica, sans-serif; font-size: 13px; text-align: center;"><br /></strong></span>
<strong style="background-color: white; line-height: 18px; text-align: center;"><span style="font-family: inherit;">Call to sign up: (415) 515-1252</span></strong></div>
<div style="text-align: left;">
<span style="font-family: inherit;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;">These four, day-long marketing Seminars will each cover a different component of your online marketing strategy. 12 participants will learn how to create and post their own their own marketing tools.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;">The video workshop is split into two half-day sessions, and is led by <a data-cke-saved-href="http://www.dwmproducing.com/" href="http://www.dwmproducing.com/" style="color: #336699;" target="_blank">Dimitri William Moore</a>. Dimitri will walk participants through the process of planning, shooting, capturing, and editing their own short promotional video. </span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;">The website workshop, led by <a data-cke-saved-href="http://damiansolstudios.com/" href="http://damiansolstudios.com/" style="color: #336699;" target="_blank">Damian Sol</a>, will teach participants how to set up and manage their own simple website. </span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;">The third workshop will cover Social Profile Marketing, and be led by Alex Jb. </span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: inherit;">On week four, <a data-cke-saved-href="http://www.johnvandinther.com/" href="http://www.johnvandinther.com/" style="color: #336699;" target="_blank">John Van Dinther</a> will lead, helping participants develop their own comprehensive strategic marketing plan that will integrate the marketing tools developed in the previous workshop sessions.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit;"><br />New participants will each receive a <b style="text-align: -webkit-auto;">free</b> 1-hour consultation with <a data-cke-saved-href="http://www.johnvandinther.com/" href="http://www.johnvandinther.com/" style="color: #000099;" target="_blank">John Van Dinther</a> focused on business marketing.</span><br />
<span style="font-family: inherit;"><br /></span></div>
<span style="font-family: inherit;"><b>Fee: $150 </b>for a single workshop day.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Or...</span><br />
<span style="font-family: inherit;"><br /></span>Pay only <strong>$400 total </strong>if <span style="font-family: inherit;">you sign up for all 4 workshops.</span><br />
<span style="font-family: inherit;"><br /></span>
<br />
<strong style="background-color: white; line-height: 18px;"><span style="font-family: inherit;">Call to sign up: (415) 515-1252</span></strong><br />
<strong style="background-color: white; line-height: 18px;"><span style="font-family: inherit;"><br /></span></strong>
<br />
<div>
<div style="text-align: left;">
<span style="color: firebrick; font-family: inherit;"><i>"John's expertise helped me break down my marketing process into actionable steps." - James Riedy</i></span></div>
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Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-70320525280910010762013-01-03T21:05:00.003-08:002013-01-04T11:04:25.271-08:00To Incorporate or Not To Incorporate...<br />
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<span style="color: #222222; font-family: arial, sans-serif;"><span style="font-size: 16px;"><b>The 2nd Best Way to Not Get Sued is to Incorporate:</b></span></span><br />
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But the <i>best</i> way to avoid getting sued is to be dirt poor, really. If people don't think you (or your family) have any money, they won't bother trudging down the long hard slog of a full blown lawsuit. They may threaten you, they may speak poorly of you...but words are cheap. Actually suing somebody takes a lot of work, and people expect a pot of gold at the end of their lawsuit, or they just won't have the stamina for it. They will be looking to see if you have any money.</div>
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<span style="color: #222222; font-family: arial, sans-serif;"><span style="font-size: 16px;">If you do have significant assets</span></span><span style="color: #222222; font-family: arial, sans-serif;"><span style="font-size: 16px;"> then incorporating is a good idea. W</span></span><span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">hat counts as "significant assets"? About $100,000. So, yes, if you own a home, or if you have a nest egg, then you should incorporate. Also, do you come from a wealthy family that is in any way connected to (or do they talk with you about) your business? If yes, then incorporate.</span><br />
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<span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">If you plan on getting a line of credit from a bank, that's another good reason to incorporate.</span><br />
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<span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">Also, if you want to establish yourself as a vendor for a large corporation (and not a 1099 contractor), it can be easier if your business is incorporated. </span><br />
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<span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">If none of these apply to you, don't bother incorporating. </span><span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">Being a sole </span><span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">proprietor</span><span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;"> is an honorable path, and an open declaration that your fate and the fate of your your business, are woven together. As a sole </span><span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">proprietor</span><span style="color: #222222; font-family: arial, sans-serif; font-size: 16px;">, your money and your business' money are one and the same.</span><br />
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"But wait!" you say. "I still want a corporation! Just...just because!"</div>
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Check that voice in your head. Is it saying something like, "Hey! I want Inc. at the end of my business' name just because it feels like the real deal!" If any part of you says, "Yeah! I want to feel Big Time!" then pause. Save your money for now, and go work on your brand identity or something. Incorporating to get a sense of validation is bad for business.</div>
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But, let's say you decide you do have a good reason to incorporate. What then?<br />
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<b>Do I Get a Lawyer or an Accountant?</b></div>
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Don't set up your incorporation through your accountant. Accountants will try to save you a few bucks, that's their job, but a lawyer will be focused on mitigating asset risk —and that's the whole point of getting incorporated. Remember, you are only incorporating as insurance against somebody seriously trying to sue you. So if a lawsuit does show up at the door, you'll be happy you spent the extra $1,000 to have your corporate veil lined with lead...otherwise, just don't bother doing it at all.<br />
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Get a lawyer to set up your filings for incorporation, partnership agreements, and your boilerplate contracts for your clients. Don't mess around with cheap online law groups. If you're going to do do this, do it right, and get a real lawyer.</div>
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<b>S-Corp?</b></div>
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What about setting up my business as an S-Corp? If you know it will only be you owning the business (or maybe you and a super solid partner to split 50/50) then you can get an S-Corp. An S-Corp will save you a few bucks, so accountants often recommend this business structure...see above. Basically S-Corps are old school, but if you aren't building anything elaborate, an S-Corp will do just fine as a way to protect your assets.</div>
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<b>LLC?</b></div>
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So should I get an LLC? The short answer is...probably. LLC's are flexible creatures that can have any number of owners (called members), and you can split up profits (called units) in different ways. LLC's can even own other LLC's, as if they were fully independent people (but that's another subject entirely). So if you are unsure about who, how, or what will be owning (or be owned by) your business in the future, then definitely get an LLC.</div>
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<b>C-Corp?</b></div>
<span style="color: #222222; font-family: arial, sans-serif;"><span style="font-size: 16px;">What about a C-corp? A C-corp is for the Big Time. C-corps can have different classes of stock (preferred stock, common stock) and different ways to distribute that stock. It's all very complicated, and then there's the double-taxation. Basically you'll know it's time for a C-Corp when people start asking you if they can invest in your business. That's when you know you made the Big Time, and you can start paying more taxes as gratitude for your blessings.</span></span><br />
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<b>What's That About Taxes?</b></div>
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A C-corp is its own legal entity. So any money it pays out (even to an owner) is taxed as a separate transaction. That means as a business owner, your company will pay taxes on all the profits it receives first, and then you personally will pay income taxes on any money the C-corp paid out to you as an individual. That's what people mean by double-taxation. With an S-Corp or an LLC, the profits are "passed through" to the business owner, and you only pay taxes on that money once.</div>
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Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-47986372099525849432012-10-31T06:00:00.000-07:002012-10-31T06:00:16.791-07:00What's Better: 10% of Profits or 2% of Revenues?<br />
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<a href="http://www.techdirt.com/articles/20110912/13500315912/hollywood-accounting-darth-vader-not-getting-paid-because-return-jedi-still-isnt-profitable.shtml" target="_blank">TechDirt.com</a> wrote a great article that perfectly illustrates this rule of thumb for negotiating contracts based on future earnings, that is...how to make sure you'll get paid. Profits are an ever moving target: is profit calculated after taxes? After paying the principals? How about the money we spend on our vacation to Hawaii afterwards, is that a deductible cost? People do this all the time.<br />
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"...the big studios set up "corporations" for each movie, specifically designed to "lose money," often by paying money back to the studio itself. Basically, the studio sets up this "company," but then charges the company a huge "fee," such that the company itself rarely, if ever, becomes profitable. Of course, hugely successful films usually still get past the threshold, but perhaps not all of them. <a href="http://www.techdirt.com/profile.php?u=hugueslamy" style="color: #11345c; font-weight: bold; text-decoration: none;">Hugues Lamy</a> points us to the news that the actor who played Darth Vader in <i>Return of the Jedi</i> is saying that <a href="http://www.slashfilm.com/lucasfilm-tells-darth-vader-that-return-of-the-jedi-hasnt-made-a-profit/" style="color: #11345c; font-weight: bold; text-decoration: none;" target="_blank">Lucasfilm still isn't paying residuals</a>, claiming that the film is still not profitable: </blockquote>
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<i style="color: #333333; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12.666666984558105px; line-height: 17.33333396911621px;">“I get these occasional letters from Lucasfilm saying that we regret to inform you that as Return of the Jedi has never gone into profit, we’ve got nothing to send you. Now here we’re talking about one of the biggest releases of all time,” said Prowse. “I don’t want to look like I’m bitching about it,” he said, “but on the other hand, if there’s a pot of gold somewhere that I ought to be having a share of, I would like to see it.”</i></blockquote>
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<span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12.666666984558105px; line-height: 17.33333396911621px;">If you adjust for inflation, </span><i style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12.666666984558105px; line-height: 17.33333396911621px;">Jedi</i><span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12.666666984558105px; line-height: 17.33333396911621px;"> is the </span><a href="http://boxofficemojo.com/alltime/adjusted.htm" style="background-color: white; color: #11345c; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12.666666984558105px; font-weight: bold; line-height: 17.33333396911621px; text-decoration: none;" target="_blank">15th highest grossing films of all time</a><span style="background-color: white; color: #333333; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12.666666984558105px; line-height: 17.33333396911621px;">..."</span> </blockquote>
The best solution for you as a contractor invested in a projects success, but also wanting to get a fair share of that success, is to make a counter offer based on the total revenues of the project, regardless of costs. Now you can't ask for the same percentage cut, but if you ask for 2% of total revenues instead of 10% of the profits and they balk at that, you gotta ask yourself if they had any intention of paying out anything in the end.<br />
<br />
Asking for a cut of total revenues leaves the management of the expenses for the principals and the finance people. That's their job, to make sure they make a profit. Your job is to deliver great work.<br />
Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-63653035227563668632012-06-26T14:50:00.000-07:002012-06-26T14:50:04.094-07:00Great Article by Stew Friedman About Making Professional and Personal Life Work Together<br />
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<span style="background-color: white;">I really appreciate the work that <a href="http://blogs.hbr.org/cs/2012/06/having_it_all_is_not_a_womens.html" target="_blank">Stew Friedman</a> has done to, more than just shed light on, but to also pioneer our understanding of this social issue that we live with every day -- but we have only just begun to define clearly. </span><br />
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"The resonance of <a href="http://www.theatlantic.com/magazine/archive/2012/07/why-women-still-can-8217-t-have-it-all/9020/" target="_blank">Anne-Marie Slaughter's <em style="font-style: oblique;">Atlantic </em>article</a> is testimony to how far we've come since 1987, when I began talking about work and family in my Wharton School classes. Back then, many students — men and women — flat-out resented it. "We're here to learn about business, not family," they said. And when I started the Wharton Work/Life Integration Project a few years later, I got some strange looks, for it was odd to be a man talking about work and family at a business school known mainly for its strength in finance. "Why," some of my colleagues wondered, "are you focusing on this women's issue?"<br /><strong>But this is not a women's issue;</strong> our increasingly shared understanding is that this a critical <em style="font-style: oblique;">social</em>issue with great <em style="font-style: oblique;">economic </em>consequences." [<a href="http://blogs.hbr.org/cs/2012/06/having_it_all_is_not_a_womens.html" target="_blank">more</a>]</blockquote>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-19931124139134326522012-06-14T19:19:00.005-07:002012-06-14T19:19:51.823-07:00The 22 rules of storytelling, according to Pixar<br />
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Here's an awesome <a href="http://io9.com/5916970/the-22-rules-of-storytelling-according-to-pixar" target="_blank">article </a>on the best elements of storytelling. </div>
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#1: You admire a character for trying more than for their successes.<br />#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be v. different.<br />#3: Trying for theme is important, but you won't see what the story is actually about til you're at the end of it. Now rewrite.</blockquote>
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[<a href="http://io9.com/5916970/the-22-rules-of-storytelling-according-to-pixar" target="_blank">more</a>]</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-3924386026426565602012-05-14T06:00:00.000-07:002012-05-14T06:00:07.651-07:00Networking Event: A Room Full of Referrals<span class="vevent"><span class="description"></span></span><br />
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<span style="font-size: large;"><span class="summary"><a href="http://roomfullofreferrals.eventbrite.com/" target="_blank">Business Growth Network Presents: A Room Full of Referrals</a></span>Friday, June 1, 2012 from 8:30 AM to 1:00 PM (PT)<br /><span class="adr"><span class="street-address">1650 Mountain Boulevard </span><span class="locality">Oakland</span>,
<span class="region">CA</span> 94611</span></span><br />
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<span style="font-size: 11pt;"><br /></span></div>
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<span style="font-size: 11pt;">If
referrals come from people, and we are constantly walking into rooms
full of people, wouldn’t it be nice to know how to generate referrals
from them? </span></div>
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<span style="font-size: 11pt;"><br /></span></div>
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<a href="http://roomfullofreferrals.eventbrite.com/" target="_blank"><span style="font-size: 11pt;">Register Here: </span><span style="font-size: 15px;">http://roomfullofreferrals.eventbrite.com</span></a></div>
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<span style="font-size: 15px;"><br /></span></div>
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<span style="font-size: 11pt;">Did you know that your <strong>individual behavioral style</strong></span><span style="font-size: 11pt;"> ABSOLUTELY affects your refer-ability? </span></div>
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<span style="font-size: 11pt;">In this information-
and action-packed workshop, you will not only uncover your own unique
behavioral style, but also learn how to gauge the styles of your
colleagues, clients, prospects, friends, and family members—and use that
information to communicate more effectively with them. <strong>Dawn Lyons, Master Trainer for the Referral Institute,</strong></span><span style="font-size: 11pt;"> would like to show you how to make your networking <strong>EASIER, MORE PROFITABLE, AND MORE FUN!</strong></span><span style="font-size: 11pt;">
You will experience first-hand how this new skill-base can empower you
to network successfully in ANY situation, making every room <strong>A Room Full of Referrals!</strong></span></div>
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<span style="font-size: 11pt;">What you will receive:</span></div>
<ul>
<li><span style="font-size: 11pt;">An official Behavioral Styles DISC assessment (valued at $50–$75)</span></li>
<li><span style="font-size: 11pt;">Key knowledge on how to approach each unique BEHAVIORAL STYLE</span></li>
<li><span style="font-size: 11pt;">Proven tips to keep prospective clients engaged in conversation and get an appointment with them</span></li>
<li><span style="font-size: 11pt;">Plenty of time to meet and network with Business Growth Network members and invited guests</span></li>
<li><span style="font-size: 11pt;">And more!</span></li>
</ul>
<div style="text-align: center;">
<em>Questions? Contact Julie Feinstein Adams at <a href="mailto:bnibgnchapter@gmail.com">bnibgnchapter@gmail.com</a></em></div>
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<strong>~ Registration fees are non-refundable ~</strong></div>
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<br />TESTIMONIALS:</div>
<div style="text-align: left;">
A single Behavioral Styles Workshop has
revolutionized the way I interact with clients and prospects. Within 1
week of taking the workshop, I'd gotten payment from a client who had
resisted for 6 weeks, and I have closed business that before the
workshop I felt was slipping away.</div>
<div style="text-align: left;">
~ Tod Abbott, Almost Everything Communications <br /><br />Thank
you for the $40,000. That was my immediate return on the Behavioral
Styles training. Over the next few years this client will easily
generate in excess of $100,000 in revenue for eSystems Design.</div>
<div style="text-align: left;">
~ Glenn Antoine, President, eSystems Design, Inc.</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com1650 Mountain Blvd, Oakland, CA 94611, USA37.832733 -122.214268637.8311655 -122.21673609999999 37.8343005 -122.2118011tag:blogger.com,1999:blog-2659073685048668594.post-91372355085906710102012-05-03T08:41:00.001-07:002012-05-03T08:41:28.848-07:00Play With Your Money And Treat It Well<br />
Money loves being attended to so count how much you are spending and making, set financial goals, and look at your results regularly.<br />
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Know where your money is coming from and where it is going...that which is tracked happens.<br />
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Yep~<br />Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-88127060508643785702012-04-30T11:24:00.002-07:002012-04-30T11:24:24.247-07:0010 Buddhist Maxims For Business<br />
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<span style="background-color: white; font-weight: normal; line-height: 18px; text-align: right;"><a href="http://www.businessinsurance.org/10-buddhist-maxims-for-business/" target="_blank">Business Insurance Quotes</a> posted an interesting list of Buddhist sayings that prove useful in business.</span></div>
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<blockquote>
Buddhism is an ancient philosophical system that follows the teachings of the Buddha. The system — a meditative, esoteric practice that often functions as a religious system — has an estimated 350 and 500 million practitioners and believers worldwide. Buddhism emphasizes the cultivation of mindfulness and values a spiritually minimalistic worldview, eschewing dependence and worldly attachment.<br />With the popularization of incorporating many multi-cultural and cross-philosophical practices in the business world, it's no surprise that some elements of Buddhism can be relevant to corporate managers, entrepreneurs, and indeed most people who share some portion of their lives with the marketplace. Buddhist business practices and maxims can be beneficial to the decision-making process in the workplace, but you don't have to be a guru in order to take away something meaningful from Buddha's teachings. In fact, you don't have to be religious, spiritual, New Age, or even seeking — these aphorisms are simply a way to rethink and reframe your qualitative skill set, and to maybe find a little zen at the office. Meditate on these ten Buddhist maxims for business, and you may achieve workplace nirvana in no time.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://oaks.nvg.org/buddhist-proverbs.html" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">"Too cold, too hot, too late" can always be the excuses to those who do not want to work. They let their chance pass by.</strong></a></li>
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<br />This short aphorism is a reminder of two things: 1) opportunity favors the hard worker, and 2) those with a lackluster work ethic are always going to find an excuse. Whether you have a stellar commitment to productivity, or you're just looking for a reminder that your hard work matters personally, this is a good maxim to remember. If you have a good work ethic and a great attitude, very little will stand in your way. And if you're the type who always has an excuse, you can bet that opportunities will pass you by.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://viewonbuddhism.org/resources/buddhist_quotes.html" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">None can live without toil, and a craft that provides your needs is a blessing indeed. But if you toil without rest, fatigue and weariness will overtake you, and you will denied the joy that comes from labour's end.</strong></a></li>
</ol>
<br />This maxim, from the <em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Dhammavadaka</em>, is perfect for those in business, and a good reminder you can send to your favorite workaholic. It is true that life would not be so full without work, and it's always nice to read an ancient passage reminding you to be grateful for your work, and to get sufficient rest. One of the values of practicing Buddhism is a focus on centering and balance, and this passage tells you that it's OK to enjoy the fruits of your labor. It is also of great importance, reminds the sutra, to not overtire yourself. The rat race may be necessary, but it's not the only way.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.beliefnet.com/Faiths/Buddhism/2001/06/Balancing-Business-With-Buddha.aspx" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Develop the mind of equilibrium. You will always be getting praise and blame, but do not let either affect the poise of the mind: follow the calmness, the absence of pride.</strong></a></li>
</ol>
<br />The Buddhist practice of mindfulness can be a key to good business, reducing supply costs and increasing your potential to work with compassion. This saying, from the <em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Sutta Nipata</em>, instructs the mind and heart to be balanced, objective, and mindful of the fog of pride. Mindfulness has benefits that span many occupations and fields, and indeed most people will benefit from adhering to the words of this sutra. Remember to be calm, and not to obsess too much about positive or negative feedback. If you do a job long enough, you are bound to have great moments of achievement, as well as great moments of failure. These are both times to learn from, and keeping the mind rightly situated can be of the utmost value — especially at work.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.buddhistbusiness.com/" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The Eightfold Path</strong></a></li>
</ol>
<br /><a href="http://www.buddhistbusiness.com/" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">BuddhistBusiness.com</a> is a web portal to showcase Buddhist businesses, and also offers the first seminar examining the Eightfold Path and its relation to business. The Eightfold Path is the fourth of Buddha's Four Noble Truths (this isn't weird — think of the Ten Commandments), and a key component of behavioral practices that are crucial to Buddhist life. While you may not be looking for a new faith system, these eight signposts could prove helpful for your business dealings.<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Prajña Ditthi — seeing reality unfiltered, and as it actually exists</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Prajña Sankappa — the purifying wisdom and intention of harmlessness</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Sila Vaca — saying the truth, practicing non-harm in your speech patterns</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Sila Kammanta — non-harmful action (this applies to self and others)</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Sila Ajiva — commitment to a non-harming life</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Samadhi Vayama — seeking the mindful discipline to improve oneself constantly and over time</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Samadhi Sati — awareness of reality and freedom from temptations, cravings, and distractions</li>
</ol>
<ol style="counter-reset: li 0; margin-bottom: 0px; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: initial; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;">Samadhi Samadhi — proper concentration and meditation.</li>
</ol>
<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.buddhagroove.com/buddha-quotes" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Your work is to discover your world and then with all your heart give yourself to it.</strong></a></li>
</ol>
<br />This is an attributed quote from the Buddha, who — like Jesus and Socrates — never wrote anything down. When you're in business, it's always nice to know that your work, which can be such a big part of your own world — really matters to the outside world. Take a deep breath and remember for a moment that every action you take, in business and in life, is part of a larger journey of self-discovery. These words from the Buddha can be exhilarating and helpful to reinvigorate the waning worker, as well as an indication that what you choose to put your entire self into really does matter.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.nomadicnotes.com/travel-blog/52-inspiring-buddhist-quotes-and-sayings-on-life/" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The most valuable service is one rendered to our fellow humans.</strong></a></li>
</ol>
<br />This phrase is found, along with more than 50 others, in Wat Phra Singh, a large Buddhist temple in Chiang Mai, Thailand. In the temple, you can view an illustrious statue called the Phra Buddha Sihing. If you take a walk around the temple, you can find Buddhist aphorisms on signs nailed to trees that line the temple grounds. This adage tells you that your work is valuable only inasmuch as it helps other people.<br /><br />What do you do for a living? Does it involve helping others? Directly or indirectly? Taking a reverent and honorable approach to your work, and finding out precisely how it produces value — to yourself and to the marketplace, but primarily to other individuals — is an important step on the way to performing your work with mindfulness. Simply being aware that your work has an audience, sells a service or product that improves lives, or involves working with the general public on some level can turn a sour mood into a grateful one — as you should maintain that what you are doing with your life is adding value to the human experience.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.bamboointhewind.org/teaching_dalaiquotes.html" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Every individual has a responsibility to help guide our global family in the right direction. Good wishes are not sufficient; we must become actively engaged.</strong></a></li>
</ol>
<br />This quote, from <em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The Path to Tranquility</em> are the words of His Holiness the Dalai Lama himself. The passage is a reminder to stay calm, and that every person shoulders the weight of responsibility to do good. And it is our good actions, not our good intentions, that accomplish the most — on and off the job.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.myrkothum.com/10-inspirational-quotes-by-the-buddha-teachings/" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.</strong></a></li>
</ol>
<br />Living in the present is of utmost importance, and it can definitely help you in your work. Do you ever have a day that you just can't quit thinking about the fight you had with your partner, or whether or not you left the oven on? These days happen to everyone, and with a deep breath and a mindful moment, you can incorporate this saying from the Buddha into your work day — and gladly turn to concentrate on the moment. One point of having work is being pointed and busy, and it is indeed one of the blessings that productive value-making brings. And that's why it's profitable to you and your business to concentrate your mind on the present. Unless you're about to burn your house down (the oven!), you can be sure that the task at hand is probably the most important thing you have scheduled, and that your mind is putting off accomplishing the task. Just a few moments of clarity and calm, and recalling this saying of the Buddha, might help you to refocus and increase your productivity.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: dotted; border-bottom-width: 1px; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.cbsnews.com/2100-18563_162-4376221.html" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">You can only lose what you cling to.</strong></a></li>
</ol>
<br />This short maxim, also purportedly by the Buddha, is a gentle reminder to embrace change. Change is everywhere — constant, eternal — and in the information age, this is especially true. The Buddha wishes to communicate here that nothing is permanent, and that adaptation and flexible fluidity is paramount to happiness and avoiding disappointment and suffering. Concentrating on detachment — from dogmas, old rules, and other tired modes of thought and action — will help keep your business and your work product strong, as it is generally positive to embrace the change that you cannot otherwise escape. Roll with it. Go with the flow. Keep calm, and carry on.<ol style="color: #111111; counter-reset: li 0; font-size: 13px; line-height: 20px; margin-bottom: 1.538em; margin-left: 1.538em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<li style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: initial; font-size: 15px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 6px; margin-left: 2em; margin-right: 0px; margin-top: 0px; padding-bottom: 21px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 21px !important; position: relative;"><a href="http://www.youngentrepreneurs.net.au/buddhism-principles-and-business.html" style="color: #2e7fca; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">A jug fills drop by drop.</strong></a></li>
</ol>
<br />This classic saying from the Buddha means that things happen step by step, and that methodological piecemeal work is often superior to big splashes. When you concentrate on the small things, the big things fall into place — and this is often true for the business world. Take heart, workers, and know that your small efforts can amount to great success. Namaste.</blockquote>
</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-28515577463193319382012-03-27T18:54:00.001-07:002012-03-27T18:55:25.141-07:0011 Industries That Benefit the Most from Social Media<a href="http://www.onlinecollege.org/2012/03/26/11-industries-that-benefit-the-most-from-social-media/" target="_blank">Onlinecollege.org</a> has a useful list of industries that are capitalizing on social media.<br />
<blockquote class="tr_bq">
<span style="background-color: white; color: #505050; font-family: sans-serif; font-size: 14px; line-height: 23px; text-align: left;">"More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. But there are </span><a href="http://www.onlinecollege.org/jobs/" style="background-color: white; color: #239cc8; font-family: sans-serif; font-size: 14px; line-height: 23px; outline-color: initial; outline-style: none; outline-width: initial; text-align: left; text-decoration: none;">some industries</a><span style="background-color: white; color: #505050; font-family: sans-serif; font-size: 14px; line-height: 23px; text-align: left;"> that seem to take advantage of social media better than others. For some, social media is just a natural outgrowth of an already established marketing strategy; for others, they've done an exceptional job harnessing the power of social media. Whatever the reason, these industries are finding that social media is...[<a href="http://www.onlinecollege.org/2012/03/26/11-industries-that-benefit-the-most-from-social-media/" target="_blank">more</a>]"</span></blockquote>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-69810648253292643022012-02-12T12:57:00.000-08:002012-02-17T11:04:00.723-08:002hats MasterMind Group In San Francisco<br />
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<span style="font-family: arial, helvetica, sans-serif;"><b>Coming To San Francisco on February 27th </b><span style="color: brown;"><strong><br />The 2hats Mastermind Business Group</strong></span></span></div>
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<strong><span style="font-family: arial, helvetica, sans-serif;">...Four Weeks for $175</span></strong></div>
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<span style="font-family: arial, helvetica, sans-serif;"><strong>When: </strong></span><span style="font-family: arial, helvetica, sans-serif;">February</span><span style="font-family: arial, helvetica, sans-serif;"> 27th, March 12th, </span><span style="font-family: arial, helvetica, sans-serif;">March 19th</span><span style="font-family: arial, helvetica, sans-serif;">, and April 2nd</span></div>
<span style="font-family: arial, helvetica, sans-serif; font-size: 14px; line-height: 21px;"><strong>Time:</strong> Mondays from 1p.m. - 4p.m.<br /><strong>Where: </strong> 502 Andover Street San Francisco, CA 94110<br /><br />New members also receive a <b>F</b><strong>ree 60 Minute Private Consultation</strong> with John, covering your specific business needs.</span><br />
<blockquote class="tr_bq" style="font-family: 'Courier New'; line-height: 21px;">
<span style="background-color: rgba(255, 255, 255, 0.917969); color: #666666; font-family: Arial, Helvetica, sans-serif; font-size: xx-small; line-height: normal; text-align: -webkit-auto;"><i>"...what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the wholeprocess really empowering. I finished the course feeling like I had the tools to achieve my goals.” </i></span><span style="background-color: rgba(255, 255, 255, 0.917969); color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18px; text-align: -webkit-auto;"> </span><i style="background-color: rgba(255, 255, 255, 0.917969); color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; line-height: normal; text-align: right;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: xx-small;">— </span><a href="http://damiansol.com/" style="color: #2079ae; text-decoration: none;" target="_blank"><span style="font-size: xx-small;">Damian Sol, Composer</span></a></span></b></i></blockquote>
</div>
<div style="font-size: 14px; line-height: 21px; text-align: left;">
<span style="font-family: 'Courier New';"><br /></span><strong style="font-family: arial, helvetica, sans-serif;">Course Details:</strong><br />
<span style="font-family: arial, helvetica, sans-serif;">The 2hats Marketing Group is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs. We will be exploring Social Media Marketing, Branding, Marketing Plans, Business Relationship Development, and Networking.</span><br />
<br />
<span style="font-family: arial, helvetica, sans-serif;">Our </span><strong style="font-family: arial, helvetica, sans-serif;">first meeting will begin at 1:00 p.m. on February 27th (Monday)</strong><span style="font-family: arial, helvetica, sans-serif;">. This three hour workshop will include presentations by John, hands on group branding exercises, and networking opportunities.</span><br />
<br />
<span style="font-family: arial, helvetica, sans-serif;">We will then meet on four Mondays </span><b style="font-family: arial, helvetica, sans-serif;">(2/27, 3/12, 3/19, 4/2)</b><span style="font-family: arial, helvetica, sans-serif;"> to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their marketing plan and get feedback from the marketing group members.</span><br />
<br />
<span style="font-family: arial, helvetica, sans-serif;">About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering marketing plan suggestions and making sure everyone is feeling productive.</span><br />
<br />
<strong style="font-family: arial, helvetica, sans-serif;">Offering:</strong><br />
<span style="font-family: arial, helvetica, sans-serif;">Free 1-hour new-members coaching session with John Van Dinther (Scheduled Individually)</span><br />
<div dir="ltr" style="font-family: 'Courier New';">
<span style="font-family: arial, helvetica, sans-serif;"><br /></span></div>
<div dir="ltr" style="font-family: 'Courier New';">
<span style="font-family: arial, helvetica, sans-serif;">Four marketing group workshops (three-hours each):</span></div>
<ul style="font-family: 'Courier New';">
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">February 27th (Monday at 1:00 p.m.) - </span><span style="font-family: arial, helvetica, sans-serif;">502 Andover Street San Francisco, CA 94110</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">March 12th (Monday at
1:00 p.m. .) - 502 Andover Street San Francisco, CA 94110</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">March 19th (Monday at
1:00 p.m. ) - 502 Andover Street San Francisco, CA 94110</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">April 2nd (Monday at
1:00 p.m.) - 502 Andover Street San Francisco, CA 94110</span></li>
</ul>
<br />
<span style="font-family: arial, helvetica, sans-serif;"><strong>Fee: </strong><br />$175</span><br />
<br />
<div style="font-family: 'Courier New';">
<span style="font-family: arial, helvetica, sans-serif;"><em>“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.</em></span></div>
<div style="font-family: 'Courier New';">
<br /></div>
<ul style="font-family: 'Courier New';">
<li><span style="font-family: arial, helvetica, sans-serif;"><em>John's expertise helped me break down my marketing process into actionable steps.</em></span></li>
</ul>
<ul style="font-family: 'Courier New';">
<li><span style="font-family: arial, helvetica, sans-serif;"><em>The group setting helped me see points I had been missing on my own.</em></span></li>
</ul>
<ul style="font-family: 'Courier New';">
<li><span style="font-family: arial, helvetica, sans-serif;"><em>In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.</em></span></li>
</ul>
<div style="font-family: 'Courier New';">
<br /></div>
<div style="font-family: 'Courier New';">
<span style="font-family: arial, helvetica, sans-serif;"><em>This group is a great deal. If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. </em></span></div>
<div style="font-family: 'Courier New';">
<br /></div>
<div style="font-family: 'Courier New';">
<span style="font-family: arial, helvetica, sans-serif;"><em>Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.</em></span></div>
<div style="font-family: 'Courier New';">
<br /></div>
<div style="font-family: 'Courier New';">
<span style="font-family: arial, helvetica, sans-serif;"><em>I stand behind my recommendation for this group.” - James Riedy, January 2012</em></span></div>
<br />
<span style="font-family: arial, helvetica, sans-serif;"><strong>For more Information please contact:</strong></span><br />
<div style="font-family: 'Courier New'; text-align: center;">
<br /></div>
<div dir="ltr" style="font-family: 'Courier New'; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;"><strong>John Van Dinther</strong></span></div>
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<span style="font-family: arial, helvetica, sans-serif;"><strong>2hats Consulting</strong></span></div>
<div dir="ltr" style="font-family: 'Courier New'; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;"><strong>(415) 515-1252</strong></span></div>
<div dir="ltr" style="font-family: 'Courier New'; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;"><strong>tommy2hats@gmail.com</strong></span></div>
<div dir="ltr" style="font-family: 'Courier New'; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;"><strong><a _cke_saved_href="http://www.johnvandinther.com/" href="http://www.johnvandinther.com/" style="color: blue; font-weight: normal;">www.johnvandinther.com</a></strong></span></div>
<div dir="ltr" style="font-family: 'Courier New'; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;"><strong><a _cke_saved_href="http://www.2hats.blogspt.com/" href="http://www.2hats.blogspt.com/" style="color: blue; font-weight: normal;">www.2hats.blogspt.com</a></strong></span></div>
</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com502 Andover St, San Francisco, CA 94110, USA37.7369372 -122.416658837.7353677 -122.41912629999999 37.7385067 -122.4141913tag:blogger.com,1999:blog-2659073685048668594.post-12953935649650589252012-02-06T08:00:00.000-08:002012-02-07T13:53:10.783-08:005 Ways to Frame A Business Relationship<span style="font-family: Arial, Helvetica, sans-serif;">It's handy to categorize your business relationships, to see where people fit in terms of your business once they've stopped being <b>Strangers:</b> that vast army with no awareness of your business at all.</span><br />
<div>
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Prospects: </b>They are aware of your business, they've seen your card, heard about you, etc.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Leads:</b> A prospect becomes a lead when <i>they </i>think they might need your services, and they're in the process of self-qualification.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Clients:</b> Your existing clients are your best leads. It takes less effort to thrill existing clients than to convert new clients. And thrilled clients come back for more.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Associates:</b> People connecting you to <i>their</i> business network. They can be your client, or businesses serving the same client demographics as you do. Sometimes they're your competition, but still have good reasons for connecting you to other prospects.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Associations (or Events):</b> Places where you gather <b>Prospects</b>...</span></li>
</ol>
</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-29322940463537553292012-02-06T06:00:00.000-08:002012-02-06T10:47:30.306-08:00The 2hats Marketing Guild Begins February 17th<br />
<div style="background-color: white; font-family: 'Courier New'; font-size: 14px; line-height: 21px; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;"><br class="Apple-interchange-newline" />Beginning Friday, February 17th at Noon... <span style="color: brown;"><strong><br />The 2hats Marketing Guild</strong></span></span></div>
<br />
<div style="background-color: white;">
<div style="font-family: 'Courier New'; font-size: 14px; line-height: 21px;">
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Ready to develop your marketing plan?</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Want to work on your plan with a support team of 12 entrepreneurs?</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Would it help if the team was led by a professional business consultant?</span></li>
</ul>
<div style="text-align: center;">
<strong><span style="font-family: arial, helvetica, sans-serif;">...how about if it only cost $175?</span></strong></div>
<hr />
<span style="font-family: arial, helvetica, sans-serif;"><strong>When: </strong></span><span style="font-family: arial, helvetica, sans-serif; text-align: center;">February</span><span style="font-family: arial, helvetica, sans-serif;"> 17th, </span><span style="font-family: arial, helvetica, sans-serif; text-align: center;">February</span><span style="font-family: arial, helvetica, sans-serif;"> 24th,</span> <span style="font-family: arial, helvetica, sans-serif; text-align: center;">March</span><span style="font-family: arial, helvetica, sans-serif;"> 2nd, and March 9th</span></div>
<div style="font-family: 'Courier New'; font-size: 14px; line-height: 21px;">
<span style="font-family: arial, helvetica, sans-serif;"><strong>Time:</strong> Noon - 3pm<br /><strong>Where: </strong>1808 Addison Street Berkeley, CA 94703<br /><br />New members also receive a <strong>free 60 minute private consultation</strong> with John, covering your specific marketing needs.<br /><br /><strong>Course Details:</strong><br />The Marketing Guild is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs who are looking to develop their marketing savvy.<br /><br />Our <strong>first meeting will begin at 12:00 p.m. on February 17th (Friday)</strong>. This three hour workshop will include presentations by John, hands on group exercises, networking breaks, and a chance to receive peer feedback and support.<br /><br />We will then meet over the next three Fridays to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their marketing plan and get feedback from group members.<br /><br />About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering suggestions and making sure everyone is feeling productive.<br /><br /><strong>Offering:</strong><br />One hour personal coaching session with John Van Dinther (Scheduled Individually)</span></div>
<div dir="ltr" style="font-family: 'Courier New'; font-size: 14px; line-height: 21px;">
<span style="font-family: arial, helvetica, sans-serif;">Four group workshops (three-hours each):</span></div>
<ul style="font-family: 'Courier New'; font-size: 14px; line-height: 21px;">
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">February 17th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">February 24th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">March 2nd (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">March 9th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
</ul>
<div style="font-family: 'Courier New'; font-size: 14px; line-height: 21px;">
<br /></div>
<div style="font-family: 'Courier New'; font-size: 14px; line-height: 21px;">
<span style="font-family: arial, helvetica, sans-serif;"><strong>Fee: </strong><br />$175</span></div>
<div style="font-size: 14px; line-height: 21px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="line-height: 21px;">
<blockquote class="tr_bq">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><em>“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.</em></span><br />
<ul>
<li><i style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">John's expertise helped me break down my marketing process into actionable steps. </span></i></li>
</ul>
<ul>
<li><i style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">The group setting helped me see points I had been missing on my own. </span></i></li>
</ul>
<ul>
<li><i style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.</span></i></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-small;"><em>This group is a great deal. If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. </em></span><span style="font-size: x-small;"><em>Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.</em></span><span style="font-size: x-small;"><em>I stand behind my recommendation for this group.” - James Riedy, January 2012</em></span></span></blockquote>
</div>
<ul style="line-height: 21px;">
</ul>
<div style="line-height: 21px;">
</div>
<div style="line-height: 21px;">
</div>
<div style="line-height: 21px;">
</div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><i><br /></i></span><br />
<blockquote class="tr_bq">
<span class="Apple-style-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: x-small; line-height: normal; text-align: -webkit-auto;"><i>“I came to John's mastermind group with no clear idea of how to effectively plan for business success. That problem was solved in one session where John worked backwards from success and broke it into its constituent parts. Beyond that learning, what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the whole process really empowering. I finished the course feeling like I had the tools to achieve my goals.” </i></span> <i style="background-color: white; font-size: small; line-height: normal; text-align: right;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">— <a href="http://damiansol.com/" target="_blank">Damian Sol, Composer</a></span></b></i></blockquote>
</div>
</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com1808 Addison St, Berkeley, CA 94703, USA37.870085 -122.27463837.8638175 -122.2845085 37.8763525 -122.26476749999999tag:blogger.com,1999:blog-2659073685048668594.post-59970905276152601562012-01-31T16:36:00.000-08:002012-01-31T16:36:18.672-08:00Networking Event: Residential Design using Sustainable Building Practices<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.amatoarchitecture.com/index.php" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTyWTkLve44jdqlerrLtwib2AQrSb-qOppXz0j3Kwq2ucDvyhP6ks1wn4Ux1yXLiLXHxOBuUylox-5bzLlRtXMZPzj9uDfzOx7B41nMqeqsY0BW81Eh_ux3PgHQczEyvQUXkAANTITE4A/s1600/logo-header.jpg" /></a></div>
<b><br /></b><br />
<b>When: </b>Wednesday February 1st (11:30am)<br />
<b>Speaker: </b><a href="http://www.amatoarchitecture.com/" target="_blank">Rebecca Ivans Amato</a> <b><br />Location: </b> 1650 Mountain Boulevard Oakland, CA 94611 (Montclair Women’s Cultural Center)<div>
<b>Fee:</b> $20 (Includes Lunch Catering by <a href="http://www.hughgromancatering.com/" target="_blank">Hugh Groman Catering</a>)</div>
<div>
<div>
<br /></div>
<div>
This 10 Minute Presentation will be part of the 90 Minute <a href="http://bnibgn.com/" target="_blank">Business Growth Network</a> Chapter Luncheon. The presentation will focus on an architect’s personal residential remodel with creative and sustainable design solutions.</div>
<br /> Come see how a local Oakland Architect doubled the square footage of her home near Lake Merritt and turned a traditional 2 bedroom, 1 bathroom Craftsman house into a Modern 4 bedroom, 3 bathroom home. Working with a tight budget, green building principles were incorporated throughout with creative uses for remnants and scraps, second hand tiles and recycled materials. Use of solar panels, radiant floors and updated MEP systems throughout enhances the long term maintenance and sustainability of the project.</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com1650 Mountain Blvd, Oakland, CA 94611, USA37.832748 -122.21437.8311805 -122.2164675 37.8343155 -122.2115325tag:blogger.com,1999:blog-2659073685048668594.post-47032657039631573082012-01-10T10:25:00.000-08:002012-01-11T09:49:20.768-08:002hats Mastermind Business Group: January 13th 2012<br />
<div style="background-color: white; font-family: 'Courier New'; font-size: 14px; line-height: 21px; text-align: center;">
<span style="font-family: arial, helvetica, sans-serif;">Beginning This Friday, January 13th at Noon... <span style="color: brown;"><strong><br />The 2hats Mastermind Business Group</strong></span></span></div>
<br />
<div style="background-color: white; font-family: 'Courier New'; font-size: 14px; line-height: 21px; text-align: left;">
<div>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Ready to write your 2012 business plan?</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Want to work on your plan with a team of 12 entrepreneurs?</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Would it help if the team was led by a professional business consultant?</span></li>
</ul>
<div style="text-align: center;">
<strong><span style="font-family: arial, helvetica, sans-serif;">...how about if it only cost $175?</span></strong></div>
<hr />
<span style="font-family: arial, helvetica, sans-serif;"><strong>When: </strong>January 13th, January 20th, January 27th, and February 3rd</span></div>
<span style="font-family: arial, helvetica, sans-serif;"><strong>Time:</strong> Noon - 3pm (By popular demand)<br /><strong>Where: </strong>1808 Addison Street Berkeley, CA 94703<br /><br />New members also receive a <strong>free 60 minute private consultation</strong> with John, covering your specific business needs.<br /><br /><strong>Course Details:</strong><br />The Master Mind Business Guild is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs who are looking to grow their business.<br /><br />Our <strong>first meeting will begin at 12:00 p.m. on January 13th (Friday)</strong>. This three hour workshop will include presentations by John, hands on group exercises, and opportunities to receive peer feedback and support.<br /><br />We will then meet over the next three Fridays to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their plan and get feedback from group members.<br /><br />About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering suggestions and making sure everyone is feeling productive.<br /><br /><strong>Offering:</strong><br />One hour personal coaching session with John Van Dinther (Scheduled Individually)</span><br />
<div dir="ltr">
<span style="font-family: arial, helvetica, sans-serif;">Four group workshops (three-hours each):</span></div>
<ul>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">January 13th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">January 20th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">January 27th (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
<li dir="ltr"><span style="font-family: arial, helvetica, sans-serif;">February 3rd (Friday at Noon) - 1808 Addison St., Berkeley, CA 94703</span></li>
</ul>
<br />
<span style="font-family: arial, helvetica, sans-serif;"><strong>Fee: </strong><br />$175</span><br />
<br />
<div>
<span style="font-family: arial, helvetica, sans-serif;"><em>“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.</em></span></div>
<div>
</div>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;"><em>John's expertise helped me break down my marketing process into actionable steps.</em></span></li>
</ul>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;"><em>The group setting helped me see points I had been missing on my own.</em></span></li>
</ul>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;"><em>In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.</em></span></li>
</ul>
<div>
</div>
<div>
<span style="font-family: arial, helvetica, sans-serif;"><em>This group is a great deal. If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. </em></span></div>
<div>
</div>
<div>
<span style="font-family: arial, helvetica, sans-serif;"><em>Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.</em></span></div>
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<span style="font-family: arial, helvetica, sans-serif;"><em>I stand behind my recommendation for this group.” - James Riedy, January 2012</em></span></div>
</div>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.comtag:blogger.com,1999:blog-2659073685048668594.post-783229537774615132011-10-29T21:32:00.000-07:002011-10-29T22:21:34.979-07:00THE VALUE OF REJECTION by David Ackert“No.” It’s our least favorite word. We don’t like to use it, and we certainly don’t like to hear it. But without it, we are left to wonder whether our relationships are genuine, whether our prospects are truly interested in our services, and whether our referral sources ever intend to send us any business.<br />
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The truth is, rejection saves us from chasing low-yield opportunities. Take this blog for example. After I write an entry, I send an email to my mail list letting everyone know that it’s available. Once in a while, I receive a notice that says something like, “Jerry Smith has opted out of your email list.” While I’m sad to see Jerry go, I recognize that he has helped to refine my mail list so that it consists only of people who are genuinely interested in hearing what I have to say.<br />
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I wish that prospective clients and referral sources had a convenient “opt-out” button so they could communicate their disinterest in us and we could refocus on productive relationships and opportunities. Instead they often string us along with vague, ambiguous communications. Apparently it’s the nice thing to do.<br />
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So, this week I encourage you to become part of the solution. Upgrade your communication from ambiguity to certainty. If you’re tired of these blogs, opt-out of my mail list. When your employee comes to you for a premature raise or promotion, give them a straight answer and tell them what it will take to earn more goodwill from you. Bow out of next week’s lunch, and simply tell them that your networking calendar has gotten too full for another meeting. Tell your colleague that you respectfully decline to join yet another board position. Tell soliciting vendors that you aren’t ready to buy, rather than ignoring their follow-up calls and emails. Give them the courtesy of a rejection so they can stop wasting both of your time. It will sting a little, sure. The truth does that sometimes. But when the answer isn’t “yes,” the most efficient and effective alternative is a clear “no.” And you’ll be pleasantly surprised by how quickly your email in-box thins out when you start to embrace the value of rejection.<br />
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David Ackert is the Founder of <a href="http://www.practiceboomers.com/" target="_blank"><span id="goog_1536570888"></span>Practice Boomers<span id="goog_1536570889"></span></a>®, a business development E-Learning program for professional service providers. He is also the President of The <a href="http://www.ackertadvisory.com/" target="_blank">Ackert Advisory</a>™ which provides business development coaching and training for service firms and their professionals.<br />
<br />
David Ackert<br />
President<br />
<a href="http://www.ackertadvisory.com/" target="_blank">The Ackert Advisory</a>TM<br />
<a href="mailto:david@ackertadvisory.com">david@ackertadvisory.com</a><br />
office (818) 804-5491<br />
cell (310) 418-9131<br />
follow me on <a href="http://twitter.com/#!/DavidAckert" target="_blank">Twitter</a><br />
join me on <a href="http://www.linkedin.com/in/davidackert" target="_blank">LinkedIn</a><br />
blog: <a href="http://www.ackertadvisory.com/category/blog/" target="_blank">“The Smartest Way to Get More Clients”</a><br />
videos: <a href="http://www.4waystogetmorereferrals.com/free/one/" target="_blank">“4 Ways to Get More Referrals”</a>Tommy2Hatshttp://www.blogger.com/profile/04901642214347956163noreply@blogger.com