Workshop: Marketing Strategy

Part IV of the Creating Your Own Marketing Media workshop series

When: May 3rd, 2013
Time: 9:00 am - 4:00 pm
Where: 6232 La Salle Ave Oakland, CA 94611 (Village Chiropractic)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: John Van Dinther

"What is the best way for me to market my business?"

We will be answering this question at the marketing strategy workshop this Friday. We'll examine the important factors for choosing which marketing channel is right for you:

• Social media marketing
• Website search engine optimization
• Video blogging or
• Click-ads campaigns 

The right choice will depend on your business industry, your skills, and your personal style. After touching on  the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time. You will use a tracking dashboard that allows you to capture the results of different marketing campaigns, and you'll learn what resources are required for each marketing channel —and  what results you can expect from your efforts.

You'll learn about:

• Basic social media marketing for Facebook, Twitter, Google+, Yelp, and Pinterest
• How to choose keywords and optimize search engine results
• How to reach potential clients with your written, photo, and video content
• How to manage a tracking dashboard for your marketing efforts

HOW TO PREPARE:
Participants should come to the workshop with access to Google Docs and their laptop with wifi access. Dress for comfort, there are couches, pillows, floor-mats, as well as tables and chairs to work at.

AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• Marketing channels for different industries and different personalities
• Tracking results and capturing information
• Building a flexible marketing strategy that grows with your business
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

Facebook or Twitter for Marketing?

My buddy Jon sent me this tidbit from TechCrunch, discussing an interesting survey of Social Media Marketers by Abrams Research:

If you were to ask “over 200 social media leaders” which social media site they would pay for if they had to, as Abrams Research recently did, Facebook would come out on top, with 32.2 percent saying they would pay for it. (Yeah, right). LinkedIn was second, Twitter was third, and MySpace and Digg tied for last place (with only 1.5 percent of respondents saying they’d pay for those services). But if you ask, which one would they recommend for businesses to pay for (if they had to), Twitter beats Facebook by more than two to one (39.6 percent vs. 15.3 percent). LinkedIn again comes in second. Why did Twitter come out on top... [more]

I'm skeptical. I think that Twitter can't match Facebook for marketing, though I get why the social marketers think it should. Twitter delivers concise messages, via mobile applications, to hungry audiences. But it's a should thing. Twitter just doesn't mix their media with video and images. There's also more contexts like groups, events and Facebook Pages, to spread the word. The marketers like Twitter's focus, but I like Facebook's mix of options.

Once Fbook goes mobile, the way Twitter has, that's the game for Twitter. Heck, Facebook could integrate Twitter traits (threaded status updates) within the year, then what happens to Twitter's position?

What sort of fool am I to cut against the masters of Social Marketing? Join the commentary below.

Farmers vs Hunters

Inbound Marketing is a buzzword that could use some clarification. What does it mean to bring people in? Isn't that the same as old-school marketing? In short, no. Think of farming vs. Hunting. Outbound marketing is about going out and hunting down customers. Cold calls, discounts, advertising. The goal is to convince people, and it can burn a lot of energy.

Inbound marketing is about creating rich content that interests your target market. It's about being a resource that people can trust. How-To manuals, instructional videos and expert opinions offered through blogs and websites. These are spread out through social networks and different media: podcasts, videos, eBooks, tweets, whatever. It's also about getting people talking, whether commenting on blog posts or forwarding links, about your topic of expertise. You are suddenly the expert who's word is passed on to others, and people are coming to you for advice, at first, and then your services. Now THAT's harvesting just rewards.

Outbound Marketing - Finding clients

• Making sales
• Promoting products
• Finding leads
• Capturing markets

Inbound Marketing - Getting found by clients

• Speaking to needs & interests
• Providing access to rich content
• Creating dialog within community
• Connecting through several channels