Workshop: Managing Your Own Social Media

Managing Your Own Social Media

April 5th, 2013  9:00 a.m. — 4:00 p.m.

Part III of the Creating Your Own Marketing Media workshop series

When: April 5th
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Alex JB

There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.

Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.

This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.

You'll learn:

• Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
• How to tell if your social media is working
• How to manage your social media without getting overwhelmed

This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.

HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.

• Make sure your laptop can connect to wifi
• Create accounts for yourself at the following sites:

• Google Analytics

• Facebook

• Pinterest

• Twitter

• Google+

Survey link: (http://goo.gl/avI8m)
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AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• How to know what’s getting you traffic that matters? Google Analytics
• Social media in depth – how to manage your channels
• Using a content calendar
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

2hats MasterMind Group In San Francisco

(415) 515-1252
tommy2hats@gmail.com

Coming To San Francisco on February 27th 
The 2hats Mastermind Business Group

• Write a Marketing Plan
• With a team of 12 entrepreneurs
• And a professional business consultant

...Four Weeks for $175

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When: February 27th, March 12th, March 19th, and April 2nd

Time: Mondays from 1p.m. - 4p.m.
Where:  502 Andover Street San Francisco, CA 94110

New members also receive a Free 60 Minute Private Consultation with John, covering your specific business needs.

"...what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the wholeprocess really empowering. I finished the course feeling like I had the tools to achieve my goals.”  — Damian Sol, Composer

Course Details:
The 2hats Marketing Group is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs. We will be exploring Social Media Marketing, Branding, Marketing Plans, Business Relationship Development, and Networking.

Our first meeting will begin at 1:00 p.m. on February 27th (Monday). This three hour workshop will include presentations by John, hands on group branding exercises, and networking opportunities.

We will then meet on four Mondays (2/27, 3/12, 3/19, 4/2) to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their marketing plan and get feedback from the marketing group members.

About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering marketing plan suggestions and making sure everyone is feeling productive.

Offering:
Free 1-hour new-members coaching  session with John Van Dinther (Scheduled Individually)

Four marketing group workshops (three-hours each):

• February 27th (Monday at 1:00 p.m.) - 502 Andover Street San Francisco, CA 94110
• March 12th (Monday at  1:00 p.m. .) - 502 Andover Street San Francisco, CA 94110
• March 19th (Monday at  1:00 p.m. ) - 502 Andover Street San Francisco, CA 94110
• April 2nd (Monday at  1:00 p.m.) - 502 Andover Street San Francisco, CA 94110

Fee: 
$175

“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.

• John's expertise helped me break down my marketing process into actionable steps.

• The group setting helped me see points I had been missing on my own.

• In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.

This group is a great deal.  If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. 

Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.

I stand behind my recommendation for this group.” - James Riedy, January 2012

For more Information please contact:

John Van Dinther

2hats Consulting

(415) 515-1252

tommy2hats@gmail.com

www.johnvandinther.com

www.2hats.blogspt.com

5 Ways to Frame A Business Relationship

It's handy to categorize your business relationships, to see where people fit in terms of your business once they've stopped being Strangers: that vast army with no awareness of your business at all.

1. Prospects: They are aware of your business, they've seen your card, heard about you, etc.
2. Leads: A prospect becomes a lead when they think they might need your services, and they're in the process of self-qualification.
3. Clients: Your existing clients are your best leads. It takes less effort to thrill existing clients than to convert new clients. And thrilled clients come back for more.
4. Associates: People connecting you to their business network. They can be your client, or businesses serving the same client demographics as you do. Sometimes they're your competition, but still have good reasons for connecting you to other prospects.
5. Associations (or Events): Places where you gather Prospects...