Turning Your Craft Into A Profitable Business
- For new business owners
- Four in-person or phone sessions (8 hours total)
Topics Covered:
- How to create a business plan that works
- How to make sales without being annoying
- How to market yourself on the Internet
- How to track and manage your clients and contacts
- Sending yourself reminders
- Keeping clients and making them your biggest fans
- Making the best use of online calendars, Internet communities, and shared documents
- Staying on task, avoiding overload, and never dropping the ball
- Find the best professional service providers for your business: web designers, lawyers, bookkeepers, and accountants
- Create a support network of friends, clients and associates helping you to gain word-of-mouth buzz for your business and to help you stay on top of your game
- Find out how to connect to your clients and become a part of their community both online and in person
What Happens at Each Session:
1st Session: Discovery & Overview
- Discover what you want from your business and how our work together will get you there
- Overview of the skills you'll learn and what will happen in our work together
- Introduction to the business strategies you'll use to grow your business
- Create an action plan for you to accomplish before our next session
- Develop the plan you started at the end of our last session, setting measurable goals, creating task lists, and assessing your progress
- Get specific on marketing, discovering where your clients are, learning how to reach them, and practice selling
- Introduction to the marketing tools you'll use to grow your business: leads lists, financial tracking, and online presence
- Get a list of professional service providers and clearly list what needs each would fill
- Create an action plan for you to accomplish before our next session
- Leads Lists
- Financial Tracking
- Contacts Management
- Scheduling
- Online Social Marketing
- ...this is where you learn how to use business tools
- Assess the progress of your plan, what's next and what needs rethinking
- Examine the results of your client community exploration
- Review your business tools
- Assess meetings with professional service providers
- Set up your business support team
