Workshop: Managing Your Own Social Media

Managing Your Own Social Media

April 5th, 2013  9:00 a.m. — 4:00 p.m.

Part III of the Creating Your Own Marketing Media workshop series

When: April 5th
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Alex JB

There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.

Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.

This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.

You'll learn:

• Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
• How to tell if your social media is working
• How to manage your social media without getting overwhelmed

This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.

HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.

• Make sure your laptop can connect to wifi
• Create accounts for yourself at the following sites:

• Google Analytics

• Facebook

• Pinterest

• Twitter

• Google+

Survey link: (http://goo.gl/avI8m)
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AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• How to know what’s getting you traffic that matters? Google Analytics
• Social media in depth – how to manage your channels
• Using a content calendar
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

2hats MasterMind Group In San Francisco

(415) 515-1252
tommy2hats@gmail.com

Coming To San Francisco on February 27th 
The 2hats Mastermind Business Group

• Write a Marketing Plan
• With a team of 12 entrepreneurs
• And a professional business consultant

...Four Weeks for $175

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When: February 27th, March 12th, March 19th, and April 2nd

Time: Mondays from 1p.m. - 4p.m.
Where:  502 Andover Street San Francisco, CA 94110

New members also receive a Free 60 Minute Private Consultation with John, covering your specific business needs.

"...what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the wholeprocess really empowering. I finished the course feeling like I had the tools to achieve my goals.”  — Damian Sol, Composer

Course Details:
The 2hats Marketing Group is led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs. We will be exploring Social Media Marketing, Branding, Marketing Plans, Business Relationship Development, and Networking.

Our first meeting will begin at 1:00 p.m. on February 27th (Monday). This three hour workshop will include presentations by John, hands on group branding exercises, and networking opportunities.

We will then meet on four Mondays (2/27, 3/12, 3/19, 4/2) to support each other, brainstorm, and develop strong business relationships. Each participant will get a chance to present their marketing plan and get feedback from the marketing group members.

About an hour of each weekly session will include co-working, small groups of two or three people getting work done on our individual plans. John will visit the different groups, offering marketing plan suggestions and making sure everyone is feeling productive.

Offering:
Free 1-hour new-members coaching  session with John Van Dinther (Scheduled Individually)

Four marketing group workshops (three-hours each):

• February 27th (Monday at 1:00 p.m.) - 502 Andover Street San Francisco, CA 94110
• March 12th (Monday at  1:00 p.m. .) - 502 Andover Street San Francisco, CA 94110
• March 19th (Monday at  1:00 p.m. ) - 502 Andover Street San Francisco, CA 94110
• April 2nd (Monday at  1:00 p.m.) - 502 Andover Street San Francisco, CA 94110

Fee: 
$175

“I recently participated in one of John's month-long mastermind groups, and I am so grateful. Previous to joining the group, my business was at a real impasse. I knew I had something of great value, I just didn't know how to share it with more people.

• John's expertise helped me break down my marketing process into actionable steps.

• The group setting helped me see points I had been missing on my own.

• In my private one-hour session, John masterfully guided me into, and helped unlock, personal obstacles that had been holding me back.

This group is a great deal.  If you have a product or service you believe in, this group can really help. John is both an expert and a man worthy of trust — such a valuable asset for anyone working on their business. 

Less than a week after our group ended I signed a new client, and I was asked to give a public talk about my work. I am grateful to know John, and to have had a spot in the 2hats MasterMind Group.

I stand behind my recommendation for this group.” - James Riedy, January 2012

For more Information please contact:

John Van Dinther

2hats Consulting

(415) 515-1252

tommy2hats@gmail.com

www.johnvandinther.com

www.2hats.blogspt.com

Three Networking Events You Could Actually Have Fun At...

Burlesque at a clothing designer's trunk show, a burlesque birthday bash at Club Sutra and the perfect Valentines art opening.

...plus 4 slices of piping hot bidness advice, fresh from the oven.

Management Slice of The Day

Before completing your work day, create a list of the next day's activities. This will get all those unfinished details out of your head and on to the page. Then, when you're taking that first sip of tea in the morning you can peruse the list with a fresh eye.

Marketing & Sales Slice of The Day

Create a leads list that adjusts anticipated income from a client depending on the chances you have of landing that client.

Financial Slice

Create a monthly budget from the last month's report of income and expenses. Then look at the same month's results from the previous year. Now you will be able to tell if your fluctuations are seasonal or dependent on some other factor.

Development Slice

Create a brainstorming group with 6 fellow entrepreneurs. Each business gets 20 minutes of floor time, exploring challenges and opportunities for your business.

Where To Connect In The City

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LoVeBoMb - A Lover's Soiree

A Valentines Day Trunk Show put on by San Francisco's freshest clothing designers!
~~ Burlesque Show~~ Starting at 5pm
Performances by:
Les Moquettes Coquettes
Cheese Puff Girls

Deets: LoVeBoMb - A Lover's Soiree
Saturday, February 7th (2Pm - 7Pm)
Club Mighty
119 Utah St San Francisco

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Tira's Birthday Bash

One of my favorite clients, Avra Organic Spa, is having a birthday party for Tira (the owner) at Club Sutra this Saturday night. Tira asked if I knew any cool people who wanted to come.

You can get in free and hooked up with the party by getting on to the invite list through this [link]

~~Burlesque attire for the ladies, suits for the men~~

Deets: Tira's Birthday Bash
Saturday, January 31st 10:00 pm
Club Sutra
443 Broadway North Beach, San Francisco
Dress Code: Burlesque
www.avraorganicspa.com/birthday

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I Love You Because... Gallery Opening

A super kewl art opening is a great place to connect and network with people. Missing Piece presents "I Love You Because . . . " Join Alex Warnow as he unveils 15 large prints at The Design Guild Gallery, We'll have wine and cheese (it is a gallery opening, right?) and many of the participants will be on hand. There will also be a limited quantity of books on sale. If you know you want one I suggest you buy it in advance.

Deets: I Love You Because... Gallery Opening
Thursday, February 5th, 6pm-9pm
The Design Guild Gallery
427 Bryant Street (at 2nd street), San Francisco

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...and a slice of Life
Find someone who doesn't share your political views, ask them about their core beliefs, and JUST listen.

How San Francisco Service Entrepreneurs Are Surviving The Recession

There are 740,000 adults in San Francisco. I'm guessing you need to connect to about 400 of them in 2009. Now honestly, are there 400 adults in San Francisco who need your services? I think the answer is yes, and the reason you don't have their business right now is because you haven't called them yet.

Your success isn't about easy times or hard times. Like Woody Allen said, "80% of success is showing up." Success depends on your ability to get the word out and follow through. Think back to 2007. Nobody was pounding on your door back then either, you still had to bring it to them and close the sale. Before, they had to choose between you and a weekend in Vegas, now people are distressed about their 401(k) being down. Nothing has really changed for you as an entrepreneur.

Consider rising unemployment, creeping from about 4% at the end of 2007 to about 6% at the end of 2008. That means you can cut about 15,000 calls from your To-Do list, as they will be busy hustling for new work. Fine. That leaves 735,000 leads for you to call. Now obviously your target market is narrower than the employed population of San Francisco, but your gumption is the limiting factor, not outside forces. There is a sea of business out there.

Search Engine Optimization (SEO) - 10 tips

Ecommerce-gude.com has ten great tips to help get your site to the top of a Google search.

"What's a Google Sitemap and how does it help search rankings? ...Does it really matter how I handle photos at my site in regard to SEO?" [more]

Learning how to improve your website search ranking is a big task, luckily there's a LOT of information out there on the Web...just do a search.

A guiding principal to getting your site to the top of the search page: write about your interests. I'm a small business consultant who loves entrepreneurship, so I write about the needs of small businesses. I write about it often, making sure to include my service offering - management & marketing solutions. I talk about San Francisco because that's where I work, and I talk about about tools people can use for their small business - like SEO.

I think in terms of a potential client, specifically a San Francisco entrepreneur who could use some website marketing tips. The contents of this post would likely come up when they did a Google search: website marketing tips small business.

When they get to my blog, they just might say, "Oh! A small business consultant! That would be useful, let's give this 2hats a call."

Consultant - Coach - Agent

Q: What do you do as a small business coach?

A: In San Francisco, when I recommend a client focus on health & wellness to build a successful project I'm taken seriously. On that level I'm a business coach ensuring peak performance.

Q: How do you help grow small businesses?

A: SF entrepreneurs love to get out there and network, that's where I start to feel like an agent. There's SO much going on in this town that mixes well with business. Introducing clients to service professionals is fun when both parties are eager and ready to make industry connections.

Q: So where does the consulting come in?

A: When I start advising the client, either brainstorming or teaching, we get to business fast. These SF business owners want tools and action items in bulleted lists --theory earns me brisk nods but we move on quickly to task items.

Q: What makes San Francisco entrepreneurs different?

A: Maybe it's because so many people came to San Francisco from somewhere else. We're here for a purpose, and that makes us enthusiastic and focused on good business practices. It allows me to do the work I do best: Connect, Support & Inform.

Contact 2hats Consulting

John F. Van Dinther
tel. 415.515.1252
2hats.sf@gmail.com
3901 22nd st suite A
San Francisco - California
94114
LinkedIn Profile
Biznik Profile
Facebook Group

Collaborate & Create for Peace - Jan 26th 3pm

An awesome way to spend a rainy day. Come hang out in a SOMA loft on Saturday afternoon making Art for Peace. Bring a pal who likes Peace, Art, and hanging out in gorgeous lofts on rainy days.

Where:
81 Langton suite 13, San Francisco, CA [map]

When:
Saturday, January 26, 3:00pm

Contact:
createpeaceproject@gmail.com
www.createpeaceproject.org
415-385-4065

Come participate in an afternoon of artistic exploration as we collaborate in the creation of magical art.

As a first C.P.P. event of the year, we are asking for a small contribution at the door. Support the development of projects and the continued growth of this organization with $20.

A bit about C&C:

Collaborate & Create is one collabroative arts expereince being offered by the C.P.P. It is an opportunity for a group of people to share in the creative experience of making art together. One of the themes is to create beauty out of a recycled or otherwise value-less "canvas". I invite you to bring an item to share with the group.

things that work well include funky pieces of wood, ply, cool doors, platters or trays, old art canvas....look around, notice what's on the streets, see what you might find in the closet, and grab it!

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There will be food. Please communicate with me if you are interested in contributing something.

art supplies will be provided, though contributions are certainly welcome. (NO OIL PIANT, please)

there is no requirement to bring anything, just bring your loving self and your willingness to step into the unknown.

**dress accordingly

* please come and express your self

About John Van Dinther

John has 15 years experience as an entrepreneur and has been a consultant since 1997. He is passionate about forming connections and new opportunities in order to help create great projects. He believes that small business is simple but requires stamina, integrity and creativity to be fun -which is the whole point of entrepreneurship, to have fun.

John received his Master's Degree in Business from California State University, Chico (2006).

Business Networking

Getting a successful business off the ground means being a part of a community. Clients & business peers will be the foundation of your business's community. 2hats will introduce you to local groups of entrepreneurs that fit your personal style.

It may sound scary, but finding people just like you who are making it happen is a great way to get through the day. We will go in prepared with a general outline of what the group does and how you could fit in. We will work as a team, making introductions and then determining if there is a good fit with the networking group.