"What's a Google Sitemap and how does it help search rankings? ...Does it really matter how I handle photos at my site in regard to SEO?" [more]Learning how to improve your website search ranking is a big task, luckily there's a LOT of information out there on the Web...just do a search.
A guiding principal to getting your site to the top of the search page: write about your interests. I'm a small business consultant who loves entrepreneurship, so I write about the needs of small businesses. I write about it often, making sure to include my service offering - management & marketing solutions. I talk about San Francisco because that's where I work, and I talk about about tools people can use for their small business - like SEO.
I think in terms of a potential client, specifically a San Francisco entrepreneur who could use some website marketing tips. The contents of this post would likely come up when they did a Google search: website marketing tips small business.
When they get to my blog, they just might say, "Oh! A small business consultant! That would be useful, let's give this 2hats a call."