Part IV of the Creating Your Own Marketing Media workshop series
Time: 9:00 am - 4:00 pm
Where: 6232 La Salle Ave Oakland, CA 94611 (Village Chiropractic)
Fee: $150 per day or $400 pre-paid for all four 2hats media workshops
(For more Info. call: 415-515-1252)
Leader: John Van Dinther
"What is the best way for me to market my business?"
We will be answering this question at the marketing strategy workshop this Friday. We'll examine the important factors for choosing which marketing channel is right for you:
- Social media marketing
- Website search engine optimization
- Video blogging or
- Click-ads campaigns
The right choice will depend on your business industry, your skills, and your personal style. After touching on the specific tools and options of different marketing channels, we will create a marketing strategy that will adapt to your business over time. You will use a tracking dashboard that allows you to capture the results of different marketing campaigns, and you'll learn what resources are required for each marketing channel —and what results you can expect from your efforts.
You'll learn about:
- Basic social media marketing for Facebook, Twitter, Google+, Yelp, and Pinterest
- How to choose keywords and optimize search engine results
- How to reach potential clients with your written, photo, and video content
- How to manage a tracking dashboard for your marketing efforts
Participants should come to the workshop with access to Google Docs and their laptop with wifi access. Dress for comfort, there are couches, pillows, floor-mats, as well as tables and chairs to work at.
AGENDA:
- Social media channels: Facebook, Google+, Twitter, Pinterest
- Marketing channels for different industries and different personalities
- Tracking results and capturing information
- Building a flexible marketing strategy that grows with your business
- Particular strategies for each channel
Do it yourself entrepreneurs:
- Wellness Practitioners
- Business Services
- Coaches and Therapists
- Building Trades
For more details or to sign up, call John Van Dinther: (415) 515-1252
