Inbound marketing is about creating rich content that interests your target market. It's about being a resource that people can trust. How-To manuals, instructional videos and expert opinions offered through blogs and websites. These are spread out through social networks and different media: podcasts, videos, eBooks, tweets, whatever. It's also about getting people talking, whether commenting on blog posts or forwarding links, about your topic of expertise. You are suddenly the expert who's word is passed on to others, and people are coming to you for advice, at first, and then your services. Now THAT's harvesting just rewards.
Outbound Marketing - Finding clients
- Making sales
- Promoting products
- Finding leads
- Capturing markets
- Speaking to needs & interests
- Providing access to rich content
- Creating dialog within community
- Connecting through several channels