How To Create Your Own Promotional Video
February 1st, 2013 from 9:00 a.m. — 4:00 p.m.
First of a four-day Workshop series: Creating Your Own Marketing Media
February 1st: Learn to record and post your own YouTube video
March 1st: Create your own Wordpress website
April 5th: Manage your own social profile marketing
May 3rd: Build your own strategic marketing plan
Time: 9:00 am - 4:00 pm
Where: 123 10th Street, San Francisco, CA 94103 (Sandbox Suites)
Fee: $150 per day or $400 pre-paid for all four Days (call: 415-515-1252)
12 participants will learn how to create and manage their own their own media marketing tools. These four, day-long, marketing workshops will be a hands-on experience.
Each workshop covers a different component of your online marketing:
- Video Promotion
- Website Presence
- Written Content
- Strategic Planning
February 1st: Video Training, led by Dimitri William Moore
This
all-day workshop is designed to instruct participants in shooting and
editing their own video footage, creating short and simple promotional
projects that can be posted to the Internet by the end of the day.
Dimitri will walk participants through the process of planning,
shooting, capturing, and editing their own short promotional video.
Workshop Goals:
- Learn the nuts and bolts of video creation.
- Provide the skills participants need to create create videos on their own.
- Each participant will end the day with a complete video they created for their business.
Required Equipment:
Each participant will bring their own laptop (PC or Mac) with video editing software (iMovie, Final Cut) and their own video recording device (iPhone, Flip Camera, Digital SLR). If you have any questions, or if you need any equipment, call Dimitri (773-469-6741) for answers and support.
Workshop Agenda:
- (9:00am-9:30am) Participant’s equipment assessment
- (9:30am-10:00am) Introduce video examples
- (10:00am-11:00am) Brainstorm ideas
- (11:00am-11:30am) Learn key elements of a promotional video
- (11:30am-12:00pm) Develop an image
- (12:00pm-12:30pm) Break
- (12:30pm-2:00pm) Filming
- (2:00pm-2:30pm) Download footage to laptops
- (2:30pm-3:30pm) Edit footage
- (3:30pm-4:00pm) Screening and final notes
March 1st: Create Your Own Website, led by Damian Sol
Damian
will teach participants how to create, publish, and manage their own
Wordpress website for their business. This is the second in a four
workshop series, and is modeled after the video training workshop in
February. Participants will create and publish a Wordpress website using their own laptop at the workshop.
April 5th: Manage Your Own Social Profile Marketing, led by Alex JB
The
third workshop will give you the basics of search engine optimization (SEO) and social profile marketing. Alex will teach you how to measure results using
Google Analytics and the Google Keyword Search Tool. Using these
tracking tools, participants will learn to use the best social media
applications available for distributing social profile content, and
learn what communities are the best fit for their industry. Call John
(415-515-1252) for more details.
May 3rd: Build Your Own Strategic Marketing Plan, led by John Van Dinther
John Van Dinther
will lead the fourth workshop in this series, helping participants
develop their own comprehensive strategic marketing plan that will
integrate the marketing tools developed in the previous workshops.
You’ll learn to use a marketing channel tracker to assess which
marketing venues are the most effective at promoting your business.
For more details or to sign up, call John Van Dinther: (415) 515-1252
