2hats Workshop: How To Make Your Own Videos

How To Create Your Own Promotional Video
February 1st, 2013 from 9:00 a.m. 4:00 p.m.

First of a four-day Workshop series: Creating Your Own Marketing Media

February 1st: Learn to record and post your own YouTube video
March 1st: Create your own Wordpress website
April 5th: Manage your own social profile marketing
May 3rd: Build your own strategic marketing plan

When: The first Friday of each month: (Feb.1, Mar.1, Apr.5, May.3)
Time: 9:00 am - 4:00 pm
Where: 123 10th Street, San Francisco, CA 94103 (Sandbox Suites)
Fee: $150 per day or $400 pre-paid for all four Days (call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation with John

12 participants will learn how to create and manage their own their own media marketing tools. These four, day-long, marketing workshops will be a hands-on experience.

Each workshop covers a different component of your online marketing:

  • Video Promotion
  • Website Presence
  • Written Content
  • Strategic Planning

February 1st: Video Training, led by Dimitri William Moore
This all-day workshop is designed to instruct participants in shooting and editing their own video footage, creating short and simple promotional projects that can be posted to the Internet by the end of the day. Dimitri will walk participants through the process of planning, shooting, capturing, and editing their own short promotional video.

Workshop Goals:

  • Learn the nuts and bolts of video creation.
  • Provide the skills participants need to create create videos on their own.
  • Each participant will end the day with a complete video they created for their business.

Required Equipment:
Each participant will bring their own laptop (PC or Mac) with video editing software (iMovie, Final Cut) and their own video recording device (iPhone, Flip Camera, Digital SLR). If you have any questions, or if you need any equipment, call Dimitri (773-469-6741) for answers and support.

Workshop Agenda:
  • (9:00am-9:30am) Participant’s equipment assessment
  • (9:30am-10:00am) Introduce video examples
  • (10:00am-11:00am) Brainstorm ideas
  • (11:00am-11:30am) Learn key elements of a promotional video
  • (11:30am-12:00pm) Develop an image
  • (12:00pm-12:30pm) Break
  • (12:30pm-2:00pm) Filming
  • (2:00pm-2:30pm) Download footage to laptops
  • (2:30pm-3:30pm) Edit footage
  • (3:30pm-4:00pm) Screening and final notes

March 1st: Create Your Own Website, led by Damian Sol
Damian will teach participants how to create, publish, and manage their own Wordpress website for their business. This is the second in a four workshop series, and is modeled after the video training workshop in February. Participants will create and publish a Wordpress website using their own laptop at the workshop.

April 5th: Manage Your Own Social Profile Marketing, led by Alex JB               
The third workshop will give you the basics of search engine optimization (SEO) and social profile marketing. Alex will teach you how to measure results using Google Analytics and the Google Keyword Search Tool. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best fit for their industry. Call John (415-515-1252) for more details.           

May 3rd: Build Your Own Strategic Marketing Plan, led by John Van Dinther
John Van Dinther will lead the fourth workshop in this series, helping participants develop their own comprehensive strategic marketing plan that will integrate the marketing tools developed in the previous workshops. You’ll learn to use a marketing channel tracker to assess which marketing venues are the most effective at promoting your business.

For more details or to sign up, call John Van Dinther: (415) 515-1252

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