New Money

New investors are changing the definition of good business and it includes conservation. Of course many of us already look at conservation as the heart of good practices, but the money people didn't always think this way.

Traditionally, economists thought consumption pushed trade forward. So the more people consumed the more value (wealth) would be created Globally. But what if transactions weren't pegged to consumption? Perhaps trading creates wealth and what people do with the goods afterwards should be tracked in terms of environmental impact instead of economic impact? What if we just keep on trading services and low-impact resources?

From this view, conservation is no longer the boogey-man of good business practices.

Money flowing into investments on route distant from Wall Street by ZDNet's Harry Fuller -- One Silicon Valley venture capital firm announced they’ll put a quarter-billion dollars into green tech. Runs counter to the frenzied state of Wall Street and the Federal Reserve where they think a bunch of bankers missing their annual bonuses is somehow a really important economic problem. Meanwhile, energy prices continue to rise and [...]

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