Workshop: Managing Your Own Social Media

Managing Your Own Social Media

April 5th, 2013  9:00 a.m. — 4:00 p.m.

Part III of the Creating Your Own Marketing Media workshop series

When: April 5th
Time: 9:00 am - 4:00 pm
Where: 567 Sutter Street, San Francisco, CA 94102 (Sandbox Suites)

Fee: $150 per day or $400 pre-paid for all four 2hats media workshops 

 

(For more Info. call: 415-515-1252)

Sign-up for all four workshops to receive a free 1-hour consultation

Leader: Alex JB

There is a wealth of opportunity to connect with new customers through the web and social media sites like Facebook, Twitter, Pinterest and others. But it’s easy to invest hundreds of person-hours and feel like you’re getting nothing from it. This One-day workshop will show you how to increase the traffic coming to your site, and how to recognize which social media sites are worth your time.

Using their own laptops, participants will set up their own “Ten Minutes a Day Dashboard” in Google Analytics, learn to create a content-creation strategy for Facebook, Twitter or Pinterest.

This workshop will give you the basics of social profile marketing, teaching you how to measure results using Google Analytics and dashboarding. Using these tracking tools, participants will learn to use the best social media applications available for distributing social profile content, and learn what communities are the best for their industry.

You'll learn:

• Basic social media marketing for Facebook, Twitter, Google+, and Pinterest
• How to tell if your social media is working
• How to manage your social media without getting overwhelmed

This workshop is for entrepreneurs like: wellness practitioners, business services, coaches and therapists, building trades and more.

HOW TO PREPARE:
Participants should come to the workshop with the survey (http://goo.gl/avI8m) completed. In addition, everyone should sign up for the big four social media channels – a Facebook Fan Page, a Google+ business account, a Pinterest account and a Twitter account, all specifically for their business, as well as an account with analytics.google.com.

• Make sure your laptop can connect to wifi
• Create accounts for yourself at the following sites:

• Google Analytics

• Facebook

• Pinterest

• Twitter

• Google+

Survey link: (http://goo.gl/avI8m)
------------------------------------------------------------
AGENDA:

• Social media channels: Facebook, Google+, Twitter, Pinterest
• How to know what’s getting you traffic that matters? Google Analytics
• Social media in depth – how to manage your channels
• Using a content calendar
• Particular strategies for each channel

Who It's For:

Do it yourself entrepreneurs:

• Wellness Practitioners
• Business Services
• Coaches and Therapists
• Building Trades

For more details or to sign up, call John Van Dinther: (415) 515-1252

2hats November Mastermind Business Group

• Ready to build a marketing plan for your business? 
• Would working with a group help make that actually happen? 
• What if the team was led by a professional consultant? 

...how about if it only costs $125?

November Business Planning Guild, a MasterMind group led by John Van Dinther. This month we are focusing on marketing. 12 participants will learn the tools required to build an effective marketing plan.

Our first meeting will begin at 9:00 a.m. on November 4th (This Friday). This three hour workshop will include presentations by John, hands on group exercises, and opportunities to receive peer feedback and support.

Each participant will also receive a one-on-one consulting session with John in which we will go over trouble spots and explore resource opportunities for you specifically.

“I came to John's mastermind group with no clear idea of how to effectively plan for business success. That problem was solved in one session where John worked backwards from success and broke it into its constituent parts. Beyond that learning, what was really valuable to me was the chance to co-work and talk with other entrepreneurs who had struggles of their own, which made me feel better about my own weaknesses. Above all, having access to John for questions and guidance made the whole process really empowering. I finished the course feeling like I had the tools to achieve my goals.”  

— Damian Sol, Composer

Offering:

• A one hour individual coaching session with John Van Dinther
• Regular accountability check-ins with the Guild participants
• Four training and productivity group workshops

Meeting Times and Dates:



    November 4th   (Friday) 9:00 a.m. - 12:00 p.m
    November 11th (Friday) 9:00 a.m. - 12:00 p.m
    November 18th (Friday) 9:00 a.m. - 12:00 p.m
    December 2nd   (Friday) 9:00 a.m. - 12:00 p.m



Location:
 
1808 Addison St., Berkeley, CA 94703

Fee: $125


Monthly Project Focus:


     November: Marketing
     December: Financial Management
     January: Tools for Success

The 2hats Mastermind Business Group

• Are you ready to write a solid business plan in one month?
• Do you want daily support from a team of 12 peers?
• Would it help if the team was led by a professional business consultant?

...how about if it only cost $125?

Introducing the 2hats Master Mind Business Group, led by John Van Dinther of 2hats Consulting. We are bringing together a dynamic group of up to 12 entrepreneurs who are looking to grow their business.



October’s focus will be “Building Your Plan.” Each participant will write a strategic plan using the the Natural Planning model created by David Allen.

Our first meeting will begin at 9:00 a.m. on October 7th (Friday). This three hour workshop will include presentations by John, hands on group exercises, and opportunities to receive peer feedback and support.

Over the course of October, we will support each other through 15 minute accountability conference calls every weekday, where each person will briefly lay out next steps for developing their plan and get feedback from group members. We will be making these calls through the conference call website: www.15minutecalls.com. Don't panic, it isn’t mandatory to be on every call, but it turns out to be useful to have the support available.

On October 14th and October 21st, we will meet in co-working crews to develop our individual plans, getting support from John and from the group. These co-working sessions will be held either at participant’s homes or at a cafe.

Each participant will also receive a one-on-one consulting session with John in which we will go over trouble spots and explore resource opportunities for you specifically.

Our October completion group meeting will begin at 9:00 a.m. on October 28th, presenting and reflecting on the participants’ plans and developing practices to implement our plans.

The 2hats business group will be offered monthly, covering different topics each month. Space permitting, new participants can join for any month at the start of that month.

Offering:

One hour individual coaching with John Van Dinther: Scheduled Individually

Three hour group workshops:October 7th and October 28th

Three hour co-working crews:October 14th and October 21st

Fifteen minute accountability call crews: Weekdays in October

Meeting Times and Dates:

October 7th (Friday) 9:00 a.m. - 1808 Addison St., Berkeley, CA 94703

October 14th (Friday) 9:00 a.m. - Location TBD

October 21st (Friday) 9:00 a.m. - Location TBD

October 28th (Friday) 9:00 a.m. - 1808 Addison St., Berkeley, CA 94703

Fee:  $125 per month

Project Focus:

October: Building Your Plan

November: Marketing

December: Financial Management

January: Tools for Success

For more Information please contact:

John Van Dinther

2hats Consulting

(415) 515-1252

tommy2hats@gmail.com

www.johnvandinther.com

www.2hats.blogspt.com

High Quality Networking

The heart & soul of great marketing for service entrepreneurs is a solid connection. If selling is about selling yourself, then what better place to be selling than where you are at your best?

Look for events where people will be playing full out. Where people are exploring new ways to lead and counsel, learning new dance forms, and where they are taking control of their relationship to their own bodies ~ that's way more interesting than golf, in my opinion.

The creators of these events are teaching us new ways to connect to our clients, our communities, and our families. They are cultural leaders who are inventing new ways to relate and connect. How cool is that?

If you want to do business with this kind of people ~the leaders and the explores, people who intentionally go out on weeknights to relate powerfully, find where they like to play and hang out with them. It's good business.

Movement Healing Workshop:

FogDragon Studios

Monday: September

28th 4pm - 8pm

505 Beach St. San Francisco, CA

$65

Weekly Practice:

Open Here Transformational Yoga

Thursdays 6:30pm - 9:30pm

2116 Berkeley Way Berkeley, CA

$20

Free Introduction:

Radical Counseling

Tuesday: October 6th 7:00pm - 9:30pm

308 Page St. San Francisco, CA
Free

10 Week Program:
Intuitive Wellness Weight Management

Mondays & Tuesdays 12:00pm - 1:00pm

(October 5th - December 7th)

3200 California St. San Francisco, CA
$200

Free Dance Class:
Satori Dance

Tuesday: September 22nd 7:00pm - 8:30pm

1015 Folsom St. San Francisco, CA

Free

Small Business Networking Event In Campbell, CA 12/01/08 6pm

Chrystal Bougon is hosting a Biznik networking event (registration required) for local small business professionals. I've found Biznik to deliver as advertised - "business networking that doesn't suck".

If you're looking to connect to local entrepreneurs, Biznik really delivers. What separates it from standards like chamber groups or BNI is the attitude. This is a more tech. savvy crowd tending to be more connected and less regimented. Each event has its own stylings, of course, but I usually like the flavor.

Open Here Yoga Retreat Testimonial Video

The participants of the Open Here Yoga Retreat talk about what they got from their retreat experience. They LOVED it!